8-4. Search Facebook for Sedona, Arizona. Examine a variety of Sedona-area pages that you find. Using the knowl-
edge of this chapter and your personal social media experience, evaluate these pages and list several posi-
tive and negative features of each. Make suggestions on ways that they could be improved.
8-5. Repeat question 8-4 for another social media provider. As of this writing, possibilities are Twitter, LinkedIn, and Pinterest, but choose another social media provider if you wish.
8-6. The purpose of a Chamber of Commerce is to foster a healthy business climate for all of the businesses in the community. Given that purpose, your answers to questions 8-4 and 8-5, and the knowledge of this chapter,
develop a set of 7 to 10 guidelines for local businesses to consider when developing their social media presence.
8-7. Sedona has quite a number of potentially conflicting community groups. Explain three ways that the Chamber of Commerce can use social media to help manage conflict so as to maintain a healthy business
8-8. Examine Figure 8-6 and state how the focus of each of the primary value chain activities pertains to the Chamber of Commerce. If one does not pertain, explain why. In your answer, be clear about who the Chamber’s customers are.
8-9. Given your answer to question 8-8 and considering your responsibility to manage the Chamber’s social media presences, state how each applicable row of Figure 8-6 guides the social media sites you will create.
8-10. Using your answers to these questions, write a job description for yourself.
8-11. Write a two-paragraph summary of this exercise that you could use to demonstrate your knowledge of the role of social media in commerce in a future job interview.
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