Answer The Questions Based On The Videos You Watch The Case You Read In The Attached Files.
Answers/Discuss the following Questions
1. Is the mandate from the FDA to place graphic warning labels (GWLs) on cigarette products within its mission and purpose? Explain your answer.
2. Do GWLs on products support better consumer protection? Why or why not?
3. Do GWLs on products contribute to improved consumer education? Explain your answer.
4. Are government mandates requiring GWLs on product packaging a limitation to free market enterprise? Why or why not?
1|Page
SAGE SAGE Business Cases
©️ Pamela E. Queen 2018
5. Are government mandates requiring GWLs on product packaging a limitation on consumer choice? Explain your answer.
6. Does your viewpoint on the use of GWLs differ for tobacco versus junk food products? Why or why not?
7. What are Melody’s next steps as the new marketing director for the pizza company account?
The videos links: it is also attached in the files
Watch the following YouTube video on commercial speech: https://www.youtube.com/watch? v=rMS4Jv2ppXU
Watch the following YouTube video on new tobacco GWLs: https://www.youtube.com/watch? v=AGejVmxV6QE
Watch the following YouTube video on health warning labels on food:
The rubric is also attached.