3-4 pages double spaces not including the screenshot of the commercials.
I already upload the introduction details in the file below, and here are the two ads you need to analyze.
Uber Eats: https://www.youtube.com/watch?v=vtvmjLHdVlk
In this two videos, there are several ads, and you just need pick one for each of them to analyze and do the comparison.
Tips from my professor:
when analysis an ads，should talk about :
1. Four empirical theories
• Balance theory (celebrity endorsement)
• Theory of planned behavior (norm pressure)
• EPPM (fear appeal)
• Elaboration Likelihood Model (detailed information vs. shortcut)
• A Hybrid Model – FCB Grid (involvement – thinking/feeling)
2. Three practical theories (which way they use)
• Unique selling proposition (USP)
• Emotional selling proposition (ESP)
• Credo selling proposition (SCP)
3. From 4P to banding
4. Branding & adverting
5. Branding as organization/person/..
And also, all the power points i already uploaded as well in case you need them to find some more information.
Hi there! Click one of our representatives below and we will get back to you as soon as possible.