Enhancing Messages With Visuals
Competency
Investigate and modify workplace visual media communication to enhance efficiency in completing tasks.
Scenario
You work for a marketing organization that has taken on a new client. The new client is originally an American company which targets American clients. However, with the current trends, this company realizes it needs to extend into global operations.
Your task is to create two logos for this new client and submit Talking Points for the marketing team to review. Create an original, American-style logo, and then create a more globalized version of that logo. Since most of the company’s global clients come from India, design the global logo to reflect the visual preferences that might appeal to that specific global audience. When designing the logos, utilize the following visual communication elements:
- Logo size
- Logo color scheme
- Logo symbols/symbolism
- Logo iconic meaning
The marketing team has specified that talking points should be prepared with the mindset that someone will use them for a three-minute presentation. They have also sent an email stating the following items need to be addressed:
- The main objective is to present your two logos and address how they strategically and effectively use the visual communication elements itemized.
- Be sure to compare and contrast how differently American and Indian target audiences may respond to these logos.
- Discuss why your marketing organization should consider the importance of using the visual elements you visually designed for these logos.
Reference Robin Landa Graphic Design Solutions 6th Edition
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