Unit 1 – Individual Project

I already created the powerpoint, just need speaker notes. Each number is a powerpoint slide.

  1. List at least 3 qualitative attributes of outdoor sporting goods about which they might want to ask consumers. Make sure at least 1 of them is nominal.
  2. For each attribute that is ordinal, assign names for the endpoints of a 5 point rating scale.
  3. Explain the difference between nominal and ordinal data.
  4. Explain how nominal and ordinal data relate to a rating scale.
  5. List at least 2 quantitative attributes of outdoor sporting goods that market researchers might want to measure.
  6. Explain the difference between interval and ratio data.
  7. Include in your presentation the difference between a population and a sample. Do not forget about the target market.
  • Note why it is important to avoid bias when conducting research (see note below).

Note: Give 2 examples of possible populations for this test.

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