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| NatureCare Products Pty Ltd NatureCare Products is based in Brisbane, Queensland Australia. The company manufactures and retails eco-friendly, high quality beauty skin care products. The business was established in 2011 to cater for a perceived demand for skin products that contain eco-friendly and natural ingredients. There is also an emphasis on eco-friendly packaging. Currently the business is selling its products through a limited number of health stores in Brisbane but would like to expand within Brisbane, as well as interstate. It also has a web site with a shopping cart. The web site does not appear to be frequently visited which appears to be because of a lack of SEO optimization and strategies to ensure that the company gets onto the first page of google and is widely known. The company has a range of products currently that include: Cleansing creams to soothe skin during make-up removal. Primary ingredients include Shea butter to nourish the skin and plants extracts that are also rich in essential oils with regenerating and anti-inflammatory properties. This product will be for delicate and mature skins and could also be used as a baby cream. Multi Protection Day Moisturizing Creams for dry to normal skin types that help protect the skin during the day and includes Shea butter and extracts from fragile green algae that provides hydrating and protective properties. Regenerating facial scrub to clean off dead skin cells to promote regeneration of healthy new cells. This product will be used for most skin types. The company would like to add more products over time and is focused on a range of products to meet particular skin needs rather than a one-size fits all. The company’s target customers are those that want high quality, eco-friendly products. The consumer profile identified for the target group are professional women aged 25 – 55. The intended strategy of the company as identified in its Marketing Plan is niche marketing to the target group based on positioning the products as high quality and eco-friendly. Currently with the products only sold in a few health stores across Brisbane, total sales are fairly small. NatureCare Products also wishes to create awareness of its products amongst consumers and to position itself as a quality product against similar products. The price for the product will be around the same as competitors’ prices for similar products. The management team has also advised that it definitely wishes to improve its online marketing, and is interested in using social media for promotional activities, as well as national and local business networks such as the local Chamber of Commerce. Marketing Objectives Increase awareness of NatureCare Products by 10% over the period of time January to June 2016 as measured by: 10% increase in web traffic/visits 10% increase in email enquiries 10% increase in sign up to monthly news letter Increase the number of people who make a purchase from the on-line store by 20%. Have the NatureCare Products brand widely recognized amongst consumers. Current Pricing Strategy Offer quality products at a premium price Current Promotional Strategy Previously relied on web site only. A Facebook page has now been established. Also sending out a monthly newsletter, as well as blogging to improve SEO. Current distribution strategy Offer products via on-line shop and in health food stores in Brisbane Identified marketing budget: 2% of sales |
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"96% of our customers have reported a 90% and above score. You might want to place an order with us."
