HAT301 Attraction and Event Management
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Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a
registered higher education provider CRICOS Provider Code 02426B.
Assessment 2 Information
| Subject Code: | HAT301 |
| Subject Name: | Attraction and Event Management |
| Assessment Title: Assessment Type: Length: |
Case Study Analysis Written Analysis 1000 words (+/- 10% allowable range) |
| Weighting: | 40% |
| Total Marks: Submission: |
100 Online via Turnitin |
| Due Date: | Week 9 |
Your task
Individually, you are required to analyse the XXI Commonwealth Games which were organised in 2018
and held on the Gold Coast, Queensland, Australia by plotting the Event Life Cycle Model and analysing
the future development stage.
Assessment Description.
The purpose of this individual assignment is to further students’ skills in understanding the role of events
management within the Tourism and Hospitality Industry. By applying the Event Life Cycle concept to
the real-world case study, students will analyse the core events management principles used to create,
design and plan sustainable events.
Assessment Instructions
Your first task is to research relevant sources of information about the 2018 Commonwealth Games.
Your workshop facilitator will show you a few sources to use during the class in week 3.
Your next task is to investigate and identify what has happened during the formation, growth, and staging
stages of the XXI Commonwealth Games by plotting your findings onto the Event Life Cycle Model
(please refer to workshop 3, slide 9 to see an example). Please note that this task has no word limit.
Your final task is to analyse Gold Coast proposed plan of future development of the event site to address
the stigma of ‘ghost’ post-big event sites by proposing at least three recommendations addressing
stakeholder’s concerns related to the sustainability of such events.
In preparing your case study analysis, you will need to use at least 8 sources of information that are
referenced in accordance with Kaplan Harvard Referencing Guide. These may include corporate
websites, government publications, industry reports, census data, journal articles, and newspaper
articles.
.
Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a
registered higher education provider CRICOS Provider Code 02426B.
Assignment Submission
This file must be submitted as a ‘Word’ document to avoid any technical issues that may occur from
incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission.
Turnitin will notify you if there is an issue with the submitted file. In this case, you must contact your
workshop facilitator via email and provide a brief description of the issue and a screenshot of the Turnitin
error message.
You are also encouraged to submit your work well in advance of the deadline to avoid any possible delay
with the Turnitin similarity report or any other technical difficulties that may occur
Late assignment submission penalties
Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School
“late assignment submission penalties” policy.
| Number of days |
Penalty |
| 1* – 9 days | 5% per day for each calendar day late deducted from the total marks available. |
| 10 – 14 days | 50% deducted from the total marks available. |
| After 14 days | Assignments that are submitted more than 14 calendar days after the due date will not be accepted, and the student will receive a mark of zero for the assignment(s). |
| Note | Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students |
*Assignments submitted at any stage within the first 24 hours after the deadline will be considered to
be one day late and therefore subject to the associated penalty
For more information, please read the full policy via https://www.kbs.edu.au/about-us/school-policies
.
Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a
registered higher education provider CRICOS Provider Code 02426B.
Important Study Information
Academic Integrity Policy
KBS values academic integrity. All students must understand the meaning and consequences of
cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy.
What is academic integrity and misconduct?
What are the penalties for academic misconduct?
What are the late penalties?
How can I appeal my grade?
Click here for answers to these questions:
http://www.kbs.edu.au/current-students/student-policies/.
Word Limits for Written Assessments
Submissions that exceed the word limit by more than 10% will cease to be marked from the point at
which that limit is exceeded.
Study Assistance
Students may seek study assistance from their local Academic Learning Advisor or refer to the
resources on the MyKBS Academic Success Centre page. Click here for this information.
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further
reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86
098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.
HAT301 Assessment 2 Marking Rubric – Case Study Analysis 40%
| Marking Criteria |
F (Fail) 0 – 49% |
P (Pass) 50 – 64% |
C (Credit) 65 – 74% |
D (Distinction) 75 – 84% |
HD (High Distinction) 85 – 100% |
| Theory Application and Analysis __/30 marks |
You have incorrectly identified/analysed most or all of the event life cycle stages. |
You have identified and analysed some of the event life cycle stages correctly. |
You have identified and analysed most of the event life cycle stages correctly. |
You have identified and analysed all of the event life cycle stages correctly. |
You have identified and analysed all of the event life cycle stages correctly and thoroughly. |
| Recommendations __/20 marks |
The quality of your recommendations is poor and/or incoherent. |
You have drawn some useful recommendations, although a more comprehensive analysis and focus on the future sustainability of such events would have been helpful. |
You have drawn mostly useful recommendations, although further focus on the future sustainability of such events would have been helpful. |
You have proposed well researched and comprehensive recommendations related to the future sustainability of such events. |
You have proposed well researched, comprehensive and convincing recommendations related to the future sustainability of such events. |
| Use of sources/supporting evidence __/20 marks |
Your research lacks focus because of an unsuitable choice of sources. |
You have selected some appropriate sources. Better use of quality sources would help focus your research. |
Your research is focused, drawn from an appropriate range of sources. |
Your research is focused, complemented by a quality selection and range of sources. |
Your research is extensive and focused, complemented by a quality selection and range of sources. |
| Format __/10 marks |
The format chosen for your event brief lacks thought and consideration for the intended audience. |
The format chosen for your event brief is appropriate, but major improvements would enhance its presentation. |
The format chosen for your event brief is appropriate, but some improvements would enhance its presentation. |
Your event brief is professionally presented and submitted in an appropriate format. |
Your event brief is professionally presented and submitted in an entirely appropriate format. |
| Grammar/Spelling __/10 marks |
Spelling and/or grammar is consistently incorrect, impacting on the flow and readability of your analysis. |
Mostly correct grammar and spelling used throughout, with consistent minor and/or major errors. |
Mostly correct grammar and spelling used throughout, with occasional minor and/or major error(s). |
Correct grammar and spelling throughout the analysis, with the occasional minor error. |
Correct grammar and spelling throughout the analysis with no errors. |
| In-text Citations and Referencing __/10 marks Total Marks __/100 |
In-text referencing and/or reference list is mostly incorrect or non-existent. |
In-text referencing and the resultant reference list adheres to Kaplan Harvard Referencing Style, with major errors. |
In-text referencing and the resultant reference list adheres to Kaplan Harvard Referencing Style, with minor errors throughout and the occasional major error. |
In-text referencing and the resultant reference list adheres to Kaplan Harvard Referencing Style, with only the occasional minor error. |
In-text referencing and the resultant reference list adheres to Kaplan Harvard Referencing Style, with no errors. |
| Feedback and Grades will be released via Turnitin |
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