HFR603 Hotel Finance & Revenue
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HFR603_Assessment Brief #1 Page 1 of 4
| ASSESSMENT BRIEF | |
| Subject Code and Name | HFR603 Hotel Finance & Revenue |
| Assessment | Midterm Quiz |
| Individual/Group | Assessed individually |
| Length | 30 minutes |
| Learning Outcomes | This assessment addresses the following subject learning outcomes: a) Generate, analyse and critically evaluate financial information for improved business decision-making. b) Compose recommendations to achieve revenue management targets. |
| Submission | Before midnight, on the day of Week 6 Tutorial |
| Weighting | 20% |
| Total Marks | 100 marks |
Context:
The HFR603 assessments will help you to understand what revenue management is, what its main
functions are and how these are used in hotels today. With this knowledge in hand, you will become
more versed in this interdepartmental topic and be able to see its application in any hotel
department. You will need to demonstrate strong research skills, as well as critical thinking and
analysis.
Midterm quiz
You will be required to write a one-page report. The questions will cover all topic areas covered in the
lectures and tutorials of the previous weeks, all the named chapters in the textbook and any readings
given in the previous topics. You will be required to answer calculations, analysis and application of
theory questions.
The quiz is 20% of the overall mark.
HFR603_Assessment Brief #1 Page 2 of 4
Assessment details
You are given following data for a small resort in Samoa that only sells its services to leisure clients.
Your Director of Finance has asked you to analyse and evaluate this data and come up with SMART
recommendations for each ratio.
Prepare a one-page report that analyses and evaluate each of the five ratios presented below; and
prepare three (3) SMART recommendations to improve the ratios.
| 2016 | 2017 | 2018 | |
| Current Assets | $ 678,000,000 | $ 722,500,000 | $ 1,322,000,000 |
| Inventory | $ 3,000,000 | $ 3,500,000 | $ 5,000,000 |
| Average Accounts Receivable | $ 469,000,000 | $ 551,000,000 | $ 613,000,000 |
| Cash | $ 206,000,000 | $ 168,000,000 | $ 704,000,000 |
| Current Liabilities | $ 632,000,000 | $ 723,000,000 | $ 738,000,000 |
| Accounts Payable | $ 526,000,000 | $ 597,000,000 | $ 618,000,000 |
| Short term loan – 6 months | $ 106,000,000 | $ 126,000,000 | $ 120,000,000 |
| Long Term Liabilities | |||
| Long-term Debt | $ 1,606,000,000 | $ 1,893,000,000 | $ 2,129,000,000 |
| Equity | |||
| Capital | $ 1,154,000,000 | $ 1,308,000,000 | $ 1,085,000,000 |
| Sales Turnover | $ 3,912,000,000 | $ 4,075,000,000 | $ 4,337,000,000 |
| 2016 | 2017 | 2018 | |
| Current Ratio | 1.07 | 1.00 | 1.79 |
| Quick Ratio | 1.07 | 0.99 | 1.78 |
| Debt/Equity | 194% | 200% | 264% |
| Account Receivable Turnover | 8.34 | 7.40 | 7.08 |
| Average Days’ Sale | 44 | 49 | 52 |
SUBMISSION INSTRUCTIONS:
• Through Blackboard as a word-processed document. No later than your Week 6 day of class
at 11:59PM.
• You must attach the cover sheet.
• Go to Blackboard and Assessments>Assessment 1 – Quiz >Mid term Quiz>View/Complete
HFR603_Assessment Brief #1 Page 3 of 4
Learning Rubric: Midterm quiz (20%)
| Assessment Criteria | Fail (Unacceptable) 0-49% |
Pass (Functional) 50-64% |
Credit (Proficient) 65-74% |
Distinction (Advanced) 75 -84% |
High Distinction (Exceptional) 85-100% |
| Ratio analysis and application with synthesis of new knowledge (30%) |
Limited synthesis and analysis. Limited application/recommendati ons based upon analysis. |
Demonstrated analysis and synthesis of new knowledge with application. Shows the ability to interpret relevant information and literature. |
Well-developed analysis and synthesis with application of recommendations linked to analysis/synthesis. |
Thoroughly developed and creative analysis and synthesis with application of pretested models and / or independently developed models and justified recommendations linked to analysis/synthesis. |
Highly sophisticated and creative analysis, synthesis of new with existing knowledge. Strong application by way of pretested models and / or independently developed models. Recommendations are clearly justified based on the analysis/synthesis. Applying knowledge to new situations/other cases. |
| Ratio evaluation and Justification of Information (30%) |
Limited understanding of key concepts required to support discussion Confuses logic and emotion. Information taken from reliable sources but without a coherent analysis or synthesis. Viewpoints of experts are taken as fact with little questioning. |
Resembles a recall or summary of key ideas. Often conflates/confuses assertion of personal opinion with information substantiated by evidence from the research/course materials. Analysis and evaluation do not reflect expert judgement, intellectual independence, rigor and adaptability. |
Supports personal opinion and information substantiated by evidence from the research/course materials. Demonstrates a capacity to explain and apply relevant concepts. Identify logical flaws. Questions viewpoints of experts. |
Discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended reading. Well demonstrated capacity to explain and apply relevant concepts. Viewpoint of experts are subject to questioning. Analysis and evaluation reflect growing judgement, intellectual independence, rigor and adaptability. |
Systematically and critically discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended reading. Information is taken from sources with a high level of interpretation/evaluation to develop a comprehensive critical analysis or synthesis. Identifies gaps in knowledge. Exhibits intellectual independence, rigor, good judgement and adaptability. |
HFR603_Assessment Brief #1 Page 4 of 4
| Strategic recommendations (30%) |
Specific positions and options fail to take into account complexities or positions and options are unsupported. |
Presents and succinctly discusses relevant and supported strategic position and options. |
Presents and succinctly discusses relevant and supported strategic position and options and includes limitations. |
Presents and succinctly discusses relevant and supported strategic position and options and includes limitations and implications. |
Presents and succinctly discusses relevant and supported strategic position and options, includes limitations and implications, and offers alternatives. |
| Effective Communication (10%) |
Difficult to understand for audience, no logical/clear structure, poor flow of ideas, argument lacks supporting evidence. Audience cannot follow the line of reasoning. |
Information, arguments and evidence are presented in a way that is not always clear and logical. Line of reasoning is often difficult to follow. |
Information, arguments and evidence are well presented, mostly clear flow of ideas and arguments. Line of reasoning is easy to follow. |
Information, arguments and evidence are very well presented; the presentation is logical, clear and well supported by evidence. Demonstrates cultural sensitivity. |
Expertly presented; the presentation is logical, persuasive, and well supported by evidence, demonstrating a clear flow of ideas and arguments. Engages and sustains audience’s interest in the topic, demonstrates high levels of cultural sensitivity Effective use of diverse presentation aids, including graphics and multi-media. |
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