Marketing Campaign Plan – Project: ETS Presentation
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Alison Clarke, Marketing Manager, CooperAitken 07 889 7153
Marketing Campaign Plan – Project: ETS Presentation
Objective
To demonstrate to farmers and others that CAP are a good source of information
To raise awareness of the range of services that CAP offer
To obtain specific information from attendees during registration process/feedback forms
To encourage people to visit the CAP website
Target Market
Current clients
Professional peers
General Public
Key Messages
Wayne King’s presentation – A balanced view of ETS, presentation content has been
requested
CAP range of services
Incentive
Limited space – must book
Lunch/nibbles to be provided
This issue is topical and affects everyone
Timing
To be held June 30th
To be held after fielday week
To be held before calving
Presentation 10.30-11.00 questions from 11.00 –12pm lunch 12 -1pm
Promotion (to be discussed)
Email existing customer
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