Business Development and Value Creation
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| Title | Business Development and Value Creation | ||||
| Code | MMBB06 | School | York Business School | Cost centre | 2703 |
| Level | 7 | Credits | 20 | Available for incoming study abroad | Yes |
| Pre-requisites1 | None | Barred combinations | N/A |
| Total number of study hours for the module: | 200 |
| which will include the following: | number of hours: |
| timetabled contact | 35 |
| placement | N/A |
| field trips | N/A |
| other – please give further detail below: | |
| Rationale |
| The module explores the application of management processes for developing and defining a new business concept, including market analysis and competitor performance analysis and considers the role of due diligence. You will critically examine the process for making strategic choices and explore and analyse different approaches and techniques used in strategic business and service planning. The components within the strategic business planning process will be considered allowing you to develop an understanding of the purpose and procedures in the planning process and be able to plan and execute action steps critical in the development and execution of a business plan. In addition, this module seeks to develop a critical understanding of contemporary discourses surrounding ‘entrepreneurs’ and ‘entrepreneurship’ as they are found in a range of national cultures and organizational contexts. The module introduces the fundamentals of entrepreneurship along with small business theory and practice. This will equip students with knowledge of how to manage the entrepreneurial task environment, particularly in terms of managing networks and relationships, and risk management. Students will gain an understanding of the types and characteristics of small firms, how entrepreneurs approach opportunities, the outcomes of this activity and will give a sense of the challenges inherent in starting up and running a new enterprise. Upon successful completion of the module students will be able to: Critically evaluate key sustainability concerns and the impact of business activities on these concerns. Critically evaluate a range of relevant theories and models such as the Triple Bottom Line, corporate social responsibility (CSR), business ethics and the role of the market. Propose and critically evaluate appropriate sustainable business strategies. |
| Week | Week Commencing | Lecture | Seminar | Tutor |
| 1 | 30/09/2019 | Introduction to the module. Business models. | Learning with the case method. Business model analysis | Gaston Fornes |
| 2 | 07/10/2019 | The environment for business. Porter’s five forces. | Business models case study | Gaston Fornes |
| 3 | 14/10/2019 | Capabilities development. Intellectual property. Ethics, responsibility and sustainability. | Environment for business case study | Gaston Fornes |
| 4 | 21/10/2019 | Formative work submission. Details TBC. | ||
| 5 | 28/10/2019 | Understanding customers and consumers. | Capabilities development case study | Gaston Fornes |
| 6 | 04/11/2019 | Funding and investments. The triple bottom line. | Customers and consumers case study | Gaston Fornes |
| 7 | 11/11/2019 | Formative work submission. Details TBC. | ||
| 8 | 18/11/2019 | Strategy and the Balanced Scorecard. | Funding and investments case study | Gaston Fornes |
| 9 | 25/11/2019 | Graduation Week | ||
| 10 | 02/12/2019 | Trends in work models. Ideas generation. | Balance Scorecard case study | Gaston Fornes |
| 11 | 09/12/2019 | Entrepreneurship and new venture development. The business plan. | Entrepreneurship and new venture development case study | Gaston Fornes |
| Teaching approach |
| The methodology aims at developing in the participants informed opinions to make business decisions based on evidence, conceptual tools, and following a systematic approach to deal with managerial challenges. The module is organised around active learning through the discussion of management literature and practice, analyses of case studies, and in-class exercises. These activities are designed to drive, reinforce, and personalise the learning process. To achieve this, a high level of interaction is needed; therefore preparation for each lecture/seminar/meeting (critical reading of relevant literature, understanding of key concepts, analyses of case studies, etc) is absolutely necessary. Every session is based on both the readings and the case studies assigned for the day. The module’s material/case studies are posted on Moodle and all the communication will be handled using this system. Participants should visit Moodle for new information and updates on a regular basis. The class will be divided into groups of 4 students. These groups will work together during the term to carry out the case studies every week. The latter means that every group should bring to each session its own analysis of the case studies. Further details on Moodle. |
| Assignment brief | |||||
| Module Code | MMBB06 | Module Tutor | Gaston Fornes | ||
| Module Title | Business Development and Value Creation | ||||
| Level | 7 | Credit Value of Module | 20 | ||
| Assessment Task | Report | ||||
| Word Count | 3500 | ||||
| Assessment No | 1 | of | 1 | Weighting | 100% |
| Type of Submission | Report | ||||
| Method of Submission | The report should be uploaded to TurnitIn | ||||
| Publication Date | 02 October 2019 | ||||
| Due Date | TBC | ||||
| Expected Feedback Date | TBC This will normally be 15 working days from the date of submission (excludes weekends and University closure days), or 20 working days for dissertations | ||||
| Format of Feedback | Written Feedback on TurnitIn | ||||
| Learning Outcomes | |||||
| Upon successful completion of the module students will be able to: Demonstrate an understanding of the running of a business venture. Apply key entrepreneurship and small business theories and principles. Critically examine how entrepreneurs manage networks and relationships. Identify sources of finance for developing a business and how to manage risk. | |||||
| Assignment Description | |||||
| PLO7.1, PLO7.2, PLO7.3 PLO7.4, PLO7.5, PLO7.6, PLO7.7 Demonstrate an understanding of the running of entrepreneurship and running a small business venture. The report will be developed in a business plan format and develop each section required for successfully setting up a new small venture. The business plan should include key headings: Executive summary Business description – typology, geographical reach etc. Product/service description – innovative, look feel, functionality Market analysis – industry analysis, competitor and customer analysis Marketing strategy – how are you going to attract customers, vision and mission statements Operations and logistics – what and who do you need to deliver your business, due diligence, risk management Financial forecast (cash flow statement and cash flow forecast) Key Milestones |
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| Additional Information | |||||
| Assessment Regulations | |||||
| Your attention is drawn to the University policy on cheating and plagiarism. Penalties will be applied where a student is found guilty of academic misconduct, including termination of programme (Policy link). You are required to keep to the word limit set for an assessment and to note that you may be subject to penalty if you exceed that limit. (Policy link). You are required to provide an accurate word count on the cover sheet for each piece of work you submit. For late or non-submission of work by the published deadline or an approved extended deadline, a mark of 0NS will be recorded. Where a re-assessment opportunity exists, a |
| The lecturer |
| Gaston Fornes is Senior Lecturer at the University of Bristol (UK) and former Dean of the Graduate School & Executive Education at ESIC Business & Marketing School (Spain). He completed his Post-Doctoral Studies at IE Business School (Spain) after receiving a PhD in Management from the University of Bath (UK). He also holds an MBA degree from Universidad Adolfo Ibañez (Chile) with a period of studies at University of Southern California (USA), and a First Degree in Business from Universidad Nacional de Cuyo (Argentina). He is Principal Fellow of the Higher Education Academy. Dr Fornes started his professional career at the Citibank in 1993 and then funded what became a mid-sized company with operations in Chile and Argentina, sold in 2003. Since 2005 he has combined academic and executive responsibilities, including the development of two new business. Also in 2005 he started to be professionally involved with China where in 2010, for his work with SMEs, he received the Liupan Mountain Friendship Award from the Ningxia Government, and then in 2014 he received the Foreign Expert Award from the Shanghai Government. Also, in 2015 for his work on the economic and business relations between China and Latin America he was awarded the London School of Economics – Latin American Development Bank Fellowship. Dr Fornes’ research has been featured in mass media like CGTN, Fortune, the BBC, El Pais or Cinco Dias. He has been visiting lecturer at Shanghai Jiao Tong University (China), Nanjing University (China), Shanghai International Studies University (China), Shanghai University (China) and Southwestern University of Finance and Economics (China), and has held a visiting professorship at the University of Bath (UK), Universidad San Andres (Argentina), Universidad del Desarrollo (Chile) and IE Business School (Spain); he has also taught at the Party School of the Communist Party of China. Dr Fornes has reached summit in the Andes and runs marathons. |
1 A module that must have been taken but no requirement that it must have been passed.
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