Strategic Communication Assignment Academic Purpose
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Strategic Communication Assignment Academic Purpose
I would like to undertake strategic communication as I am very dedicated to extending my understanding of people, social, markets, and pursuing a career in research (media field). I have chosen to study at LSE as this is one of the world leading institutes offering a unique opportunity to study social sciences including communication.
“It’s not what you say, it’s how you say it”, I believe everyone has heard or even said a similar sentence at one point or another, from our moms or to our boyfriends. Different ways of delivering a message occurs different results or responses. That was the first time I had some concepts of “strategic communication”. Now, I am an international undergrad majoring strategic communication at Washington State University. It was not easy for me at the beginning as I am a foreign student trying to learn the rules of another language and study a subject dealing with language (all about language?). I received some unsatisfactory grades for the early terms of studying abroad (due to my limit ability of the language). I struggled and I even thought about switching to another major. Yet, it was my interest and passion in this subject that persevered me and kept me going. I could not resist the sense of accomplishment after doing a research or finishing a project. Strategic Communication Assignment Academic Purpose
(At this point,) I am prepared for undertaking courses at graduate level. Throughout my undergraduate, beside communication courses, I have taken some business and management courses. I obtained certain knowledge and practiced them in the real life by doing internships. One of my best skills is intercultural communication. I found myself connect to people from every ethnicity, and I accept every culture with respect. By working in the international center, I had the chance to made friends from all over the world and to listen to their stories. I feel very grateful for that. I also developed basic research skills in the field of communication. For example, for one of my communication class this year, by using data collection, sampling, etc., I developed a topic and conducted a term-long research project name “How Social Media affects People’s Perception of Asians during the COVID-19 Pandemic”. I received a good grade on this, yet my goal is to conduct and publish a meaningful research project instead of just doing it for the course assignment. By doing that, I am eager to enhance my knowledge and skills, and I am hoping to have that research opportunity during my graduate study.
I chose LSE as my intention school after taking a close look at its holistic curriculum for strategic communication and its academic staffs. I strongly agree with Dr. Lee Edwards of LSE that strategic communication has become a very important subject in today’s world, and it can deliver in any kinds of circumstances. (I even think writing a personal statement can be considered as one of the circumstances. However, I am not quite mastering this subject yet and I still have a lot to learn.) I also found that LSE offers courses that not only about theories, research methods, but also offers digital marketing and marketing analytics. With those course learning (knowledge), it would help me to achieve my career goals in media field, especially the new media.
Strategic Communication Assignment Academic Purpose
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