MAN302 Strategic Change Proposal
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Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is
a registered higher education provider CRICOS Provider Code 02426B.
Assessment 3 Information
| Subject Code: | MAN302 |
| Subject Name: | Strategic Management |
| Assessment Title: | Strategic Change Proposal |
| Assessment Title: Length: |
Written Proposal 2000 words (+/- 10% allowable range) |
| Weighting: | 40% |
| Total Marks: Submission: |
40 Via Turnitin |
| Due Date: | Week 13 |
.
Your task
You are required to draft a proposal for a new strategic direction for a business that you have
chosen to analyse in the first assessment.
Assessment Description.
In this individual assignment, you have the opportunity to recognise the difference between
strategy development at each of the business, corporate and global levels and develop a business
strategy based on comprehensive business analysis.
Assessment Instructions
Imagine that you are a management consultant who has been hired to assess an existing
company’s strategy and recommend a new strategic direction. You are to focus on the same
business you analysed in Assessment 1 and draft a proposal that seeks to persuade the business
owners of the merits of a new strategic direction.
In preparing this proposal, you must include the following:
• A brief factual description of the business– offerings, size, location, years of operation etc.
• A brief analysis of the existing strategy of the business drawing on the frameworks discussed
through the course, including as many of the below that are relevant to your chosen business
o Business-level strategy
o Business Model
o Corporate level strategy/opportunities (of your business’ group or parent)
o International level strategy/opportunities
• A clear proposal for a change in strategy
o (A change in strategy is more than just an idea for a new offering or marketing idea:
it involves a substantive change to at least one of the elements analysed above).
• Reassurance that the proposal is a realistic and achievable together with the identification
of the key issues for implementation.
Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is
a registered higher education provider CRICOS Provider Code 02426B.
You are also required to use at least 6 sources of information and reference these in
accordance with the Kaplan Harvard Referencing Style. These may include corporate
websites, government publications, industry reports, census data, journal articles, and newspaper
articles. Wikipedia and other ‘popular’ sites are not to be used.
Your submission can be prepared in table/plan, report or another recognised document form,
provided it meets the assessment requirements and answers the questions above. As an example
only, your submission might adopt a structure such as below.
| Section / heading |
Notes / questions to answer | Possible word count |
| Title page | Should identify both the business and a very short indication of a proposed new direction (e.g. Suncorp – outsource to cut costs) |
|
| Company overview |
Not assessed. Not included in word count. | 250 |
| Analysis | • What is the business-level strategy? Is this effective? • What are the key features of the current business model? Do these need to change? Is there scope for adopting blue ocean strategy or becoming an exponential organisation? • Are there any corporate-level strategies? Are they effective? • What, if any, global level strategy is there? |
1000 |
| Proposed strategic change |
Define the strategic change you propose. This should involve a substantive change to at least one of the elements above |
50-100 |
| Justification | Use reason, analysis and research to persuade readers of the merits of your proposed change. Refer to your analysis above. |
400 |
| Implementation | Is this realistic and achievable? How will you implement your proposed strategy? What will this involve in terms of finance, systems, resources, stakeholders, marketing, culture, people, structure and more? (discuss only the most relevant issues) |
400 |
| Conclusion | Re-state your key recommendation and argument | 100 |
Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is
a registered higher education provider CRICOS Provider Code 02426B.
Assignment Submission
This file must be submitted as a ‘Word’ document to avoid any technical issues that may occur from
incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate
submission. Turnitin will notify you if there is an issue with the submitted file. In this case, you must
contact your workshop facilitator via email and provide a brief description of the issue and a
screenshot of the Turnitin error message.
You are also encouraged to submit your work well in advance of the deadline to avoid any possible
delay with the Turnitin similarity report or any other technical difficulties that may occur.
Late assignment submission penalties
Penalties will be imposed on late assignment submissions in accordance with Kaplan Business
School “late assignment submission penalties” policy.
| Number of days |
Penalty |
| 1* – 9 days | 5% per day for each calendar day late deducted from the total marks available |
| 10 – 14 days |
50% deducted from the total marks available. |
| After 14 days |
Assignments that are submitted more than 14 calendar days after the due date will not be accepted, and the student will receive a mark of zero for the assignment(s). |
| Note | Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students |
*Assignments submitted at any stage within the first 24 hours after the deadline will be considered
to be one day late and therefore subject to the associated penalty
For more information, please read the full policy via
https://www.kbs.edu.au/wp-content/uploads/2019/07/KBS_Assessment-Policy_June-
2019_Final.pdf
Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is
a registered higher education provider CRICOS Provider Code 02426B.
Important Study Information
Academic Integrity Policy
KBS values academic integrity. All students must understand the meaning and consequences of
cheating, plagiarism and other academic offences under the Academic Integrity and Conduct
Policy.
What is academic integrity and misconduct?
What are the penalties for academic misconduct?
What are the late penalties?
How can I appeal my grade?
Click here for answers to these questions:
http://www.kbs.edu.au/current-students/student-policies/.
Word Limits for Written Assessments
Submissions that exceed the word limit by more than 10% will cease to be marked from the point
at which that limit is exceeded.
Study Assistance
Students may seek study assistance from their local Academic Learning Advisor or refer to the
resources on the MyKBS Academic Success Centre page. Click here for this information.
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further
reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098
181 947 is a registered higher education provider CRICOS Provider Code 02426B.
MAN302 Assessment 3 Marking Rubric – Individual Strategic Change Proposal 40%
| Marking Criteria |
F (Fail) 0-49% |
P (Pass) 50-64% |
C (Credit) 65-74% |
D (Distinction) 75–84% |
HD (High Distinction) 85-100% |
| Analysis _ / 15 marks |
Demonstrates poor or no understanding of relevant issues and frameworks, and fails to clearly identify and discuss business strategy. |
Demonstrates fair understanding of relevant issues and frameworks, clearly identifies business strategy with fair discussion. |
Demonstrates good understanding of relevant issues and frameworks, with good identification and discussion of business strategy including relevant research. |
Demonstrates very good understanding of relevant issues and frameworks, with insightful discussion of business strategy justified through argument and research. |
Demonstrates excellent understanding of relevant issues and frameworks, with consistently insightful discussion of business strategy justified through argument and research. |
| Strategic change, justification and implementation _ / 20 marks |
Lack of clarity as to changes proposed with poor justification or identification of implementation issues. |
Fair identification of strategic change with fair justification and identification of implementation issues. |
Good identification of strategic change with good justification and identification of implementation issues. |
Very good identification of strategic change with very good justification through both argument and relevant research, and identification of implementation issues. |
Excellent identification of strategic change with excellent and consistent justification through both argument and relevant research, and identification of implementation issues. |
| FORMAT: Presentation, grammar, spelling, research and referencing _ / 5 marks |
Spelling, grammar and referencing is consistently incorrect with poor presentation and readability for your audience. |
Spelling, grammar and referencing is mostly correct, but minor and major errors remain. Presentation is appropriate but could be improved significantly. . |
Spelling, grammar and referencing is mostly correct, with some minor errors. Presentation is appropriate but could be improved. |
Spelling, grammar and referencing are consistently correct with professional presentation throughout. |
Correct spelling, grammar and referencing throughout with no errors. Presentation is extremely professional, showing some creativity to enhance reader experience. |
| Feedback and Grades will be released via Turnitin. |
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