Marketing Management- Research Project & Presentation
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Question
For this assignment you are required to research, and write a report detailing a marketing plan for a new productservice in the UAE. You will be required to work in groups of 2-3 in order to complete this assignment.
Solution
TIARA Credit Card Dubai
4.0 Market Analysis
o Demographical influence on UAE Market for Credit Cards
The UAE credit card system has progressively grown in terms of volume and value in the review period of 2013 to 2016 according to statistics released by the Daily Monitor. Taking into account of the credit cards in circulation, the numbers increased from 18.2 million in 2009 to approximately 25 million in 2016 with a compound annual growth rate of 16% based on the provided forecasts between 2014 to 2018, the credit cards are expected to record a CAGR of approximately 9% to approximately 28.5 million cards at the end of forecasted year. However, out of these statistics, 40% of credit card users are women with more than 50% of the card owners actively using the credit card .
o Government Policies influence…
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"96% of our customers have reported a 90% and above score. You might want to place an order with us."
