The Influences That Could Impact The IKEA’s Marketing Strategy
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Worksheet 2: Market Research / Segmenting, Targeting & Positioning
For each of the sections in green below provide an outline of ‘what we know’ (i.e. the facts) about the organization in the first column and ‘insights and commentary’ in the second column. Insights and commentary can be opinion based in parts, but should also be complemented by supporting evidence and reference.Aim to keep the response to each question (counting both columns) between 100-300 words. Point form is fine for some questions. Feel free to add visuals to the worksheet if it helps illustrate a point.
| Name of organization: IKEA (Canada) | |
| What we know (i.e. the ‘facts’) | Insights and commentary (i.e. analysis) |
| What are some of the current industry/sector trends (and/or trends of competitors)? | |
| What are the influences (internal or external) that could impact the organization’s marketing strategy? Make sure that environmental/social factors are integrated into this section. Current or potential impacts/opportunities related to COVID-19 – either at a sectoral or organizational level would be good to include here. | |
| What are the different ways the organization could or does segment potential target consumers? | |
| Based on these segments, what is the organization’s current target market? | |
References:
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