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Case Analysis
Burger King the national franchise is banned from opening a restaurant within 20 miles of Mattoon Illinois. So there is
not a Burger King there; no problem right? Not so fast! In the late 1950s Gene and Betty Hoots trademarked the iconic
name. Well they trademarked it in Illinois at least. When the national company decided to open a chain close by the
Hoots sued and won their case. However the national chain was able to keep the name Burger King but the Hoots were
also able to keep the name in accordance with the stipulation that the national chain could not open a store within a 20-
mile radius of the original store in Mattoon Illinois.
In a minimum of 500 words explain the reasons why this decision was made and discuss the significance of this case in
U.S. trademark law jurisprudence.
For this assignment please find one article that discusses intellectual property; elaborate on
how the article relates to the Burger King case to support your answer. Identify the main issues with copyright and
trademark in the article and explain how these issues were either upheld or overturned.
Cite any direct quotes or paraphrased material from the article. Use APA format.
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