How Visual Stimuli Are Important To Marketers
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There are five essay type critical analysis questions. Graduate-level analysis of each question is expected. Research is required and a minimum of three references. A one-page analysis for each question is expected.
1. Analyze how different functions in a business interact with marketing, and why they should understand marketing.
2. Assess how the 5Cs, STP, and the 4Ps fit together to develop a marketing plan
3. Describe how visual stimuli are important to marketers and explain how colors are involved. This is true in international marketing. Different cultures have different perceptions of colors.
4. Explain the process of operant conditioning and how to maximize results using it.
5. Describe one of the ways marketers use the hierarchy of needs and give an example of this strategy.
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