The Concept Of Customer Lifetime Value
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There are five essay type critical analysis questions. Graduate-level analysis of each question is expected. Research is required and a minimum of three references. A one-page analysis for each question is expected.
1. James is running ad concept testing on a new product for Apple, the iScreentouch. The iScreentouch is similar to the iPad, but it has additional features. James wants to make an ad that shows as many features as possible. Explain the basic steps James should take before launching his ad and why.
2. Explain integrated marketing communications (IMC) and what it promotes.
3. How does search engine optimization work? How can brands improve their SEO?
4. Explain the concept of customer lifetime value.
5. What information should be included in the segmentation section of a marketing plan?
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