Compare and contrast digital marketing strategies

Your Module Project will be to compare and contrast the digital marketing campaigns of two very different global brands of your choice.This week, you will complete the Digital Strategy Analysis section of your Module Project. For each company, you should create a brief summary of the company, its strategy and target market and its recent digital marketing campaigns (references should mostly come from company websites and press articles; no primary research e.g. interviews or questionnaires should be conducted for this report). For each company, you should apply Tafesse’s (2016) digital marketing model with analysis and discussion of the four key areas (Perceptual, Social, Epistemic and Embodied) and aim to conclude this section with a summary of the key strengths and weaknesses of the company’s digital marketing approach. Based on your analysis of the two companies, comment on significant similarities and differences between their two approaches. You should consider the global location of customers and whether or not they have access to all digital platforms and social media tools. You should also consider how your chosen companies have dealt with variations in location and detail the specific areas for consumer engagement that you have identified. Without discussing specific recommendations at this stage, comment on the areas where one or the other or both may need to develop further, or where one might learn from the other.To complete this Module Project submission:By Day 7 (Wednesday)Complete section 2.0 Digital Strategy Analysis for your Module Project (1800-2000 words).The section should include an overview and an analysis for each company, and a summary comparison analysis of the two companies.Submit your Module Project to Turnitin.To submit your Module Project to Turnitin, click on the ‘View/Complete’ link for ‘Week 3 Module Project — Turnitin’.Click the ‘View/Complete’ link for Week 3 Module Project – Turnitin.Week 4 AssessmentsThis week:By Day 3 (Saturday), submit your Collaboration Initial Response to Turnitin and to the Collaboration ForumUntil Day 7 (Wednesday), post your Collaboration Participation responses to the Collaboration ForumBy Day 7 (Wednesday), submit your Personal Development Plan to Turnitin