audience, manner of preparation and evaluation

Objective

Define your business plan in terms of its need, audience, manner of preparation and evaluation.

Description

In this short paper (3-5 pages), you will describe what you expect to include in your business plan. The text has an outline of a typical plan, Table 4.2, but there are many sources of business plan descriptions, so you needn’t feel tied to this design. You should use a basic outline, however, to ensure that your plan will eventually incorporate everything you need for your comprehensive plan which will be the final paper of the course.

There are parts of your outline that you will not be able to complete at this point in the process. You will prepare pieces such as a market analysis, operations plan, and financial projections, among others, later in the development of your plan. At this point, including them in the plan outline provides you with a placeholder. You will fill these in later, but can incorporate references to them now as may be appropriate.

Other parts of your plan you may be ready to describe at this point. For example, you should be able to write a description of your enterprise, its vision, products and services, location, and a brief summary of your start-up schedule. You may have some ideas about the start-up and operations costs.

Instructions

1. Begin with a broad outline.
   1. Choose and adapt an outline of your plan. You can use the one in Table 4.2, from another source, or of your own design. The advantage of using an existing outline is that, after your adaptations, you can be confident that it will be comprehensive.
2. Describe those areas of the outline that you already have a good idea of its basic content. In the following units, you may wish to revise these areas, but now they will help you better understand what research you will need to make your plan through, comprehensive, and persuasive.
3. Do not try to write an executive summary at this time. That section should be written last.
4. Review the rubric for this assignment.
5. Submit your assignment through the link below.
6. Your instructor will review and grade your idea and return it with comments.

Evaluation

The Business Plan Outline will be marked in its entirety out of 100. The following rubric indicates the criteria students are to adhere to, and their relative weights to the assignment overall.

Activity/ Competencies Demonstrated	% of Final  Grade
1. Content: Students are expected to demonstrate competency in regards to critical thinking, communication (spelling and grammar) and APA formatting in their response to the following learning outcomes.
a. Identifies new business ideas.	/20
b. Demonstrates creative processes in business idea generation.	/15
c. Discusses e-commerce opportunities.	/15
d.Differentiates between ideas and actual opportunities.	/20
e. Researches new business ideas by conducting an opportunity assessment.	/15
f. Demonstrates good organization, including a strong introduction and conclusion.	/15
Tot