that follow…

Native Bush Spices Australia is based in Coffs Harbour, NSW.

The business was established in 2010 to cater for a demand for Australian native food products. The company has organic certification.

The company manufactures and retails a range of organic, Australian native foods including: Nativeherbsandspices  that follow…

Native Bush Spices Australia is based in Coffs Harbour, NSW.

The business was established in 2010 to cater for a demand for Australian native food products. The company has organic certification.

The company manufactures and retails a range of organic, Australian native foods including: Nativeherbsandspices

 Nativeherbalteas

 Nativefruitjamsandconserves

Currently the business is selling its products through a number of small supermarkets and health stores throughout Australia. The company also has a website through which products can be ordered.

The company’s overall business objectives for the next three years are to increase sales and create brand awareness, develop a broader product range, as well as expand into overseas markets. The company is also considering options for alliance marketing.

The company is also looking at moving into international markets, namely South-East Asia – specifically Hong Kong, Japan and Singapore.

The company’s target customers are those that enjoy gourmet foods. The age range of Australian consumers buying products is between 35 and 65 and most consumers are health conscious, care about protecting the environment and have an average income of $80,000.

The company currently employs the following staff in its head office: CEO, Operations Manager, Marketing and Sales Manager, Administration Manager and Customer Service Officer.

Around 10 staff are employed in the factory making and distributing the products.

Although the company does not have a formal strategic plan, the following information is included on its website about its mission, vision and values.

Mission

Native Bush Spices Australia is committed to providing the highest quality product to all its clients.

Vision

We are constantly working to establish ourselves as the most respected and sought after supplier of native bush spices.

Values

Respect: taking time to understand and value each of our customers and respecting their choices. Responsibility: acting with integrity towards our staff, our customers, the community and the environment. Caring: a duty of care for our staff, customers and the environment.

Excellence: to always look to provide the best quality product and customer service.

Integrity: to act with honesty, openness and do what we say we will do.

Innovation: to be industry leaders.

PART 1 Procedure:

1. Carefully read the scenario information, particularly the information about the organisational mission, vision and values and business objectives.
2. Conduct relevant research and complete the following:
3. Review Native Bush Spices Australia’s mission, vision and value statements and compare them with other companies with the intention of deciding whether they are clear enough to guide operations. If they are not clear, you may revise them. You will need to share your thoughts and gain support for these statements at the meeting with the management team as well as listen to their ideas.
4. Review the business’s long term objectives given in the scenario and commence formulating strategic goals, strategies and performance indicators for the short term (one year). You should research and make notes about best practice techniques for formulating strategic goals and strategies and performance indicators.
5. Research legislative, regulatory Codes of Practice requirements including intellectual property related to Native Bush Spices Australia’s business objectives and make note of them.
6. Research co-operative ventures and collate a list of pros and cons for consideration by the management team.
7. Meet with the management team (this will be your assessor) to discuss your research and to gain support for the organisational vision, mission and values statements, as well as strategic goals, strategies and

performance indicators. In addition discuss your ideas about co-operative ventures and listen to the ideas provided by the team.

1. During the meeting, you must demonstrate effective communication skills including: Speakingclearly
2.  Respondingtoquestionsfromthemanagementteam
3.  Askingquestionstoelicitfeedbackfromthemanagementteam
4.  Activelisteningtoconfirmorclarifyinformation.
5. Following the meeting, summarise the meeting outcomes and send an email confirming the details as
6. well as the approval to proceed to developing the strategic plan.

PART 2 INSTRUCTIONS:

Complete the following activities:

1. Identify sources of information to use to research Native Bush Spice Australia’s market, competitors and target customers. Note down at least three sources of information. You will need to record these information sources in your SWOT and PESTLE analysis.
2. Using the sources of information you have developed, research trends and development in the industry and competitors, potential new and emerging markets, competitors and any other relevant factors.
3. Ensure A risk assessment and cost-benefit analysis for the potential cooperative venture as discussed at the meeting (Assessment Task 2) with the intention of providing a recommendation to go ahead or not with the venture.
4. Develop a SWOT and PESTLE analysis that outlines all of the internal and external factors that will impact on the Strategic Plan based on your research.
5. Send the completed PESTLE and SWOT analysis to your assessor, along with your recommendations for the co-operative venture. Your assessor will review your analysis and provide feedback as required.
6. Once you have received feedback from your assessor, you may proceed to developing the Strategic Plan.
7. Develop the Strategic Plan using the template provided by your assessor. You will need to make sure you finish all sections of the Plan and use clear and concise English. Your strategic plan will need to include specific actions to include each of the strategic objectives. You must include responsibilities and timelines for each action, as well as key performance indicators. Each of the actions should be ordered commencing with the most urgent action first.
8. Send your completed plan to the management team via email (your assessor) inviting comment and feedback. In your email, provide a brief overview of how you plan to communicate the strategic plan to staff and what process you will follow to brief the staff that have specific actions in the plan.
9. Update your plan with any feedback provided by the assessor.

PART 3 – CONDUCT STAFF BRIEFING

INSTRUCTIONS TO STUDENTS:

Complete the following activities:

1. Ask three of your fellow students to participate in a meeting with you. The purpose of this meeting is to brief two staff members (students) of their specific roles in the Strategic Plan. One student is to play the role of minute taker and the other two are to play the role of the staff.
2. Brief agenda for the meeting detailing the information for the staff and provide it to your meeting participants prior to the meeting.
3. Conduct the meeting ensuring you give an introduction and an overview of the strategic plan as well as the detail for the specific actions for both staff members. Provide an opportunity for staff to ask questions and seek clarification. Ask the minute taker to record the details of the meeting.
4. Ask each participant to sign and date the one copy of the minutes. Along with your agenda and any other documentation you prepared, submit them via email to your assessor.

 Nativeherbalteas

 Nativefruitjamsandconserves

Currently the business is selling its products through a number of small supermarkets and health stores throughout Australia. The company also has a website through which products can be ordered.

The company’s overall business objectives for the next three years are to increase sales and create brand awareness, develop a broader product range, as well as expand into overseas markets. The company is also considering options for alliance marketing.

The company is also looking at moving into international markets, namely South-East Asia – specifically Hong Kong, Japan and Singapore.

The company’s target customers are those that enjoy gourmet foods. The age range of Australian consumers buying products is between 35 and 65 and most consumers are health conscious, care about protecting the environment and have an average income of $80,000.

The company currently employs the following staff in its head office: CEO, Operations Manager, Marketing and Sales Manager, Administration Manager and Customer Service Officer.

Around 10 staff are employed in the factory making and distributing the products.

Although the company does not have a formal strategic plan, the following information is included on its website about its mission, vision and values.

Mission

Native Bush Spices Australia is committed to providing the highest quality product to all its clients.

Vision

We are constantly working to establish ourselves as the most respected and sought after supplier of native bush spices.

Values

Respect: taking time to understand and value each of our customers and respecting their choices. Responsibility: acting with integrity towards our staff, our customers, the community and the environment. Caring: a duty of care for our staff, customers and the environment.

Excellence: to always look to provide the best quality product and customer service.

Integrity: to act with honesty, openness and do what we say we will do.

Innovation: to be industry leaders.

PART 1 Procedure:

1. Carefully read the scenario information, particularly the information about the organisational mission, vision and values and business objectives.
2. Conduct relevant research and complete the following:
3. Review Native Bush Spices Australia’s mission, vision and value statements and compare them with other companies with the intention of deciding whether they are clear enough to guide operations. If they are not clear, you may revise them. You will need to share your thoughts and gain support for these statements at the meeting with the management team as well as listen to their ideas.
4. Review the business’s long term objectives given in the scenario and commence formulating strategic goals, strategies and performance indicators for the short term (one year). You should research and make notes about best practice techniques for formulating strategic goals and strategies and performance indicators.
5. Research legislative, regulatory Codes of Practice requirements including intellectual property related to Native Bush Spices Australia’s business objectives and make note of them.
6. Research co-operative ventures and collate a list of pros and cons for consideration by the management team.
7. Meet with the management team (this will be your assessor) to discuss your research and to gain support for the organisational vision, mission and values statements, as well as strategic goals, strategies and

performance indicators. In addition discuss your ideas about co-operative ventures and listen to the ideas provided by the team.

1. During the meeting, you must demonstrate effective communication skills including: Speakingclearly
2.  Respondingtoquestionsfromthemanagementteam
3.  Askingquestionstoelicitfeedbackfromthemanagementteam
4.  Activelisteningtoconfirmorclarifyinformation.
5. Following the meeting, summarise the meeting outcomes and send an email confirming the details as
6. well as the approval to proceed to developing the strategic plan.

PART 2 INSTRUCTIONS:

Complete the following activities:

1. Identify sources of information to use to research Native Bush Spice Australia’s market, competitors and target customers. Note down at least three sources of information. You will need to record these information sources in your SWOT and PESTLE analysis.
2. Using the sources of information you have developed, research trends and development in the industry and competitors, potential new and emerging markets, competitors and any other relevant factors.
3. Ensure A risk assessment and cost-benefit analysis for the potential cooperative venture as discussed at the meeting (Assessment Task 2) with the intention of providing a recommendation to go ahead or not with the venture.
4. Develop a SWOT and PESTLE analysis that outlines all of the internal and external factors that will impact on the Strategic Plan based on your research.
5. Send the completed PESTLE and SWOT analysis to your assessor, along with your recommendations for the co-operative venture. Your assessor will review your analysis and provide feedback as required.
6. Once you have received feedback from your assessor, you may proceed to developing the Strategic Plan.
7. Develop the Strategic Plan using the template provided by your assessor. You will need to make sure you finish all sections of the Plan and use clear and concise English. Your strategic plan will need to include specific actions to include each of the strategic objectives. You must include responsibilities and timelines for each action, as well as key performance indicators. Each of the actions should be ordered commencing with the most urgent action first.
8. Send your completed plan to the management team via email (your assessor) inviting comment and feedback. In your email, provide a brief overview of how you plan to communicate the strategic plan to staff and what process you will follow to brief the staff that have specific actions in the plan.
9. Update your plan with any feedback provided by the assessor.

PART 3 – CONDUCT STAFF BRIEFING

INSTRUCTIONS TO STUDENTS:

Complete the following activities:

1. Ask three of your fellow students to participate in a meeting with you. The purpose of this meeting is to brief two staff members (students) of their specific roles in the Strategic Plan. One student is to play the role of minute taker and the other two are to play the role of the staff.
2. Brief agenda for the meeting detailing the information for the staff and provide it to your meeting participants prior to the meeting.
3. Conduct the meeting ensuring you give an introduction and an overview of the strategic plan as well as the detail for the specific actions for both staff members. Provide an opportunity for staff to ask questions and seek clarification. Ask the minute taker to record the details of the meeting.
4. Ask each participant to sign and date the one copy of the minutes. Along with your agenda and any other documentation you prepared, submit them via email to your assessor.