Assignment 2: Harley-Davidson: External and Internal Analysis
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Instructions for this assignment: Perform all of the elements listed below.
This assignment has you complete two parts of a strategic business plan. To see how those parts fit into a full business plan (see attachment)for astrategic business plan outline.
Part I Analysis of the External Environment
As part of the Strategic Business Plan you have been asked to:
This section should be titled The Analysis of H-D’s External Environment.
Part II Internal Environment AnalysisFinancial
Gather the financial information necessary to do a complete ratio analysis and the Balance Score Card (BSC) key metrics information.
If you were going to create a BSC what would be the key metrics you would measure in each of the four BSC areas:
Perform a ratio analysis using H-D’s five-year financial performance. Interpret the meaning of the ratios and financial performance.
This section should be titled The Analysis of H-D’s Current Strategy: Two Views. Be sure to include the ratio analysis. You may also include other graphics to support your narrative.
Competitors
Based on your analysis you must decide which two competitors present the biggest competitive threat to H-D.
Perform a financial ratio analysis for the competitors after looking at trends in financial performance over five years and compare the trends to industry averages.
Be sure you have a clear ranking of the industries’ competitors.
This section should be titled Competitor Analysis. Be sure to include the financial ratio analysis. You may also include other graphics to support your narrative. This assignment should be 4 to 8 pages in length.
Strategic Business Plan Outline
Part I Feasibility Study
i. Porters Five Forces Model
ii. Value Net Analysis
iii. Dynamics of Competition/ Competitor Analysis
i. Primary Activities
ii. Secondary Activities
iii. Resource Based Analysis
1. Internal
2. External
3. Achieving Sustainable Competitive Advantage
iv. Financial Ratio Analysis/ Five year period
i. Identify elements that could lead to sustainable advantage
ii. Advantages/ Disadvantages of this strategy
i. Identify elements that could lead to sustainable advantage
ii. Advantages/ Disadvantages of this strategy
i. Identify elements that could lead to sustainable advantage
ii. Advantages/ Disadvantages of this strategy
i. Identify elements that could lead to sustainable advantage using several of Cost/ Differentiation/ Focus
ii. Advantages/ Disadvantages of this strategy
i. Strategic implications of each stage analyzed
i. Economies of Scope
ii. Revenue Enhancement
iii. Market Power
i. Financial Synergy
ii. Parenting
i. Mergers & Acquisitions
ii. Strategic Alliances/ Joint Ventures
iii. Internal Development
Part II Strategic Plan
i. Motivations for Expansion
ii. Risks in Expansion
i. How the Internet adds value
ii. Internet Business Models
iii. Competitive Strategies
iv. Leverage E-Business Capabilities
i. Identify elements
ii. Identify missing elements
i. Identify elements
ii. Identify missing elements
The post Assignment 2: Harley-Davidson: External and Internal Analysis appeared first on Essay Conect.
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