Competitive Analysis (SWOT Analysis, 3Cs, PESTEL, PESTLE, Porter’s Five Forces Analysis)

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Competitive Analysis

Competitive Analysis (SWOT Analysis, 3Cs, PESTEL, PESTLE, Porter’s Five Forces Analysis)

SWOT Analysis

Explain the opportunities (external conditions that could help the launch of your product / service). Answer the all questions in the diagram above.

3Cs Analysis

Describe your Competitors.

Who are your competitors and what value do they bring to the customer?

Describe the Price. Try to answer all of following questions.

What is the value of the product or service to the buyer?
Are there established price points for products or services in this area?
Is the customer price sensitive? Will a small decrease in price gain you extra market share? Or will a small increase be indiscernible, and so gain you extra profit margin?
What discounts should be offered to trade customers, or to other specific segments of your market?
How will your price compare with your competitors?

Your company

Your competitors

Porter’s Five Forces Analysis

Rivalry
Market concentration	(Choose one) High / Low
Industry growth	(Choose one) High / Low
Product / service differentiation	(Choose one) High / Low
Market leader	(Choose one) Exit / Does not Exist
Explain:
Forces by rivalry	(Choose one) Strong / Weak

Reshaping the Forces in Your Favor

To temper price wars initiated by established rivals, invest more heavily in products that differ significantly from competitors’ offering. What would you do?

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