August 2020

Many organisations face choices regarding the types of services they wish to offer and to whom, and the operational procedures they employ. Frameworks are sometimes used to assist in these decisions. Using Heskett’s ‘strategic service vision’ framework as a template, specifically stages one and two, provide: [ad_1] Assessment 1 (Part A): Your organisation and its […]

Write a 1500 word essay in which you analyse the spatial and functionality operational requirements for the three different conference and exhibition scenarios outlined below: [ad_1] Assessment Overview Assessment Group/ individual Learning outcomes Grading indicator Min Score Weight Length/ duration Due Professional accreditation 1. Essay Individual 2 Graded N/A 30% 1500 words 07 Aug 2020

Service Mapping Blueprint [ad_1] MKT203 Subject Name: Services Marketing Assessment Title: Service Mapping Blueprint Assessment Type: Length: Individual Chart and Analysis 4-5 pages (no more) Weighting: 30% Total Marks: Submission: 100 Online Due Date: Week 6 Your task Individually, you are required to prepare a 4 to 5-page analysis of the brands provided below. Assessment

The purpose of this assessment is to develop students’ ability to discern the differences between products and services marketing by evaluating the use of customer experience in the design and implementation of services marketing activities. [ad_1] MKT203 Subject Name: Services Marketing Assessment Title: Service Mapping Blueprint Assessment Type: Length: Individual Chart and Analysis 4-5 pages