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‘What is marketing’? Think back to your impressions before you started this class versus how you would answer now that you are being introduced to the marketing world. Is marketing all about sales and profits, or is it about advertising or public relations, or is it about something else? Share your point of view about the meaning and role of marketing and customer relationship management. To explain, try to think of examples of companies you have relationships with — dry cleaners, a candy bar company, insurance company, or restaurant chain? Why do you keep going back (or why not)?
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