HCS 472 Selecting a Marketing Strategy Assignment

HCS 472 Selecting a Marketing Strategy Assignment

[ad_1]

HCS 472 Selecting a Marketing Strategy Assignment

Selecting a Marketing Strategy

This week you will continue to formulate a marketing strategy to use for a marketing project plan based on the proposal you completed in Week Two and will continue to complete future assignments. Title your worksheet the name of your project proposal. Each section is 50 points.

Title: ________________________________

 

Part 1: High level marketing strategies:

  • Define each marketing strategy, and
  • indicate which project proposal you have chosen for your facility and why.

HCS 472 Selecting a Marketing Strategy Assignment 

  1. dominance strategy
  2. second-fiddle strategy
  3. frontal attack strategy
  4. niche strategy
  5. flanking strategy

Part 2: The 4Ps of Marketing

Research the 4Ps of marketing and how it applies to health care.

A strategy is generally formed around one of the 4Ps. As you complete this assignment, consider examples of strategies that can be formulated around each of the 4Ps. Define which strategy you would use and why. Types of strategies are listed in column 2.

HCS 472 Selecting a Marketing Strategy Assignment

Complete the chart below:

4Ps Description Describe the marketing strategy that applies to this element in relation to the proposal you have chosen.
Product ·       Preemptive strategies

·       Unique selling strategy

·       The branding strategy

·       Positioning strategy

 
Price Define the position you will take with pricing and who will be your audience. You do not need to give a dollar value, just your ideas about pricing in healthcare.  
Place ·       Inpatient

·       Outpatient

·       Virtual

·       Convenient locations

 
Promotion ·       Resonance strategy

·       Emotional strategy

 

Part 3: Selecting a Marketing Strategy for your Hospital

An integrated marketing communication approach provides various modes of communicating messages to the customer. Using only one method limits the organization’s reach. The life cycle of the product or service will also dictate changes in the communication approach. For example, in the fall of the year, a hospital may use the message “Be prepared” when advertising its walk-in flu shot clinic. The hospital may use billboards to reach those who live in the community and put up posters at the hospital. As the season progresses, the hospital may find that the flu is especially harmful to young children. The hospital may provide flyers indicating hours of operation and insurance accepted and send these flyers to local schools and daycare centers to be sent home with children. It may also use TV advertisements to reach families. The message may change to indicate how quickly a child can succumb to the flu. As the season progresses and the life cycle begins to approach its end, the hospital may change its message indicating that it is not too late to be vaccinated and decrease the advertising frequency.

Review your Week Two proposal and the marketing strategies you identified above. Compare the strategies and determine the best strategy to propose for use in hospital.

Select a possible marketing strategy listed above that your hospital will use to market the new program based on one of the 4Ps.

Write a 50- to 150-word response to each of the following prompts. Be clear and concise, use complete sentences, and use your own words. Follow standard grammar rules and provide examples where appropriate to support your answers. 

  • Explain an advertising campaign you would propose for use in the hospital based on your selected high level marketing strategy and which of the 4P strategies you will use.
  • Identify possible types of communication that could be used when advertising to your market segmentation. Ensure you are taking an integrated marketing approach.
    • Select specific communication tool(s) you would use to reach your target audience (be sure you have selected multiple methods of advertising).
  • Explain the communication tools you selected and how they will support the integrated advertising campaign you will develop to reach your target audience.

Cite at least 3 peer-reviewed, scholarly, or similar references. Include a reference page. For additional information on how to properly cite your sources, go to the Reference and Citation Generator in the Center for Writing Excellence.

HCS 472 Selecting a Marketing Strategy Assignment

Format your references according to APA guidelines.

Submit your assignment.

Need Help with a similar Assignment?

The post HCS 472 Selecting a Marketing Strategy Assignment appeared first on homeworkcrew.com.

[ad_2]

Source link

"96% of our customers have reported a 90% and above score. You might want to place an order with us."

Essay Writing Service
Affordable prices

You might be focused on looking for a cheap essay writing service instead of searching for the perfect combination of quality and affordable rates. You need to be aware that a cheap essay does not mean a good essay, as qualified authors estimate their knowledge realistically. At the same time, it is all about balance. We are proud to offer rates among the best on the market and believe every student must have access to effective writing assistance for a cost that he or she finds affordable.

Caring support 24/7

If you need a cheap paper writing service, note that we combine affordable rates with excellent customer support. Our experienced support managers professionally resolve issues that might appear during your collaboration with our service. Apply to them with questions about orders, rates, payments, and more. Contact our managers via our website or email.

Non-plagiarized papers

“Please, write my paper, making it 100% unique.” We understand how vital it is for students to be sure their paper is original and written from scratch. To us, the reputation of a reliable service that offers non-plagiarized texts is vital. We stop collaborating with authors who get caught in plagiarism to avoid confusion. Besides, our customers’ satisfaction rate says it all.

© 2022 Homeworkcrew.com provides writing and research services for limited use only. All the materials from our website should be used with proper references and in accordance with Terms & Conditions.

Scroll to Top