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CASE PROJECT STRUCTURE AND CONTENT GUIDE (Individual and Team)
MGMT6359 SEMINAR IN STRATEGIC MANAGEMENT
FALL 2020
INSTRUCTOR: DR. CHARLIE HUANG
Purpose, Format, and Grading
The format of the case analysis report is based on the premise that you and your upcoming group will serve in a consultation capacity to a company and have been asked to develop a strategic plan. The whole task is divided into four interrelated sections, external analysis, internal analysis, strategic issue analysis and SWOT, and strategic recommendations.
MGMT6359 Capstone Project
The first three sections of the project are the content for individual project and are prepared first by individual students. The final work will be submitted to the instructor as individuals’ mid-term exam. At the second half the semester, each team will be preparing all four parts based on individuals’ work shared to each other. In other words, your team project should be a report with more polished and coherent Sections 1, 2, and 3, and also Section 4 strategic recommendations and implementation plans.
MGMT6359 Capstone Project
The structure and section titles are defined in the following pages. You should follow the exact structure and section titles. The written case analysis of the individual project should be 50 pages’ minimum in length, double-spaced typed, 12 cpi font size, and with one-inch margins. The final report of the team project should be 100 pages’ minimum in length with the same formatting. Your final submissions should follow the format defined by APA. For details, please refer to the website: https://owl.english.purdue.edu/owl/resource/560/01/ [1]
You will not be offered a case scenario for you to analyze. Instead, the input of your case analysis is the information, data, and other resources you need to collect in UHV online library (https://library.uhv.edu/), Internet, and other sources. Keep in mind that the data collection is a critical process of your case analysis because the more information you have, the more solid conclusion you can draw. We will have a data collection week focusing on how to get useful data/information for our case purpose. Make sure you contribute to the collection process and comprehend all the information in the databank on our discussion board.
MGMT6359 Capstone Project
The instructor evaluates and grades your paper projects based on the following aspects:
- Understanding of the terms and analytical tools used in your report.
- Richness and authenticity of data/information collected and cited in your analysis.
- Logic and consistency of your analysis.
- Support that your recommendations received from your external and internal analysis.
- Creativeness of your strategy recommendations.
- Feasibility of the recommendations.
- Writing and format.
- Originality of your work.
MGMT6359 Capstone Project
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Related information about grading can be found in the course syllabus.
Structure Guide of the Individual/Team Case Project
- Executive Summary [Should be included in both individual and team projects]
- Introduction [Should be included in both individual and team project]
2.1 Company Background
2.2 Purpose of this Study
[Section 1] [Should be included in both individual and team project]
- External Analysis
3.1 General Environmental Analysis
3.1.1 Demographic Segment
3.1.2 Economic Segment
3.1.3 Political/Legal Segment
3.1.4 Socio-Cultural Segment
3.1.5 Technological Segment
3.1.6 Global Segment
3.1.7 Summary of General Environmental Analysis
3.2 Industry Analysis
3.2.1 Description of the Industry
3.2.2 Industry Dominant Economic Features
3.2.2.1 Market Size
3.2.2.2 Market Growth Rate
3.2.2.3 Industry Trends
3.2.3 Five Forces Analysis
3.2.3.1 Threat of New Entrants
3.2.3.2 Power of Suppliers
3.2.3.3 Power of Buyers
3.2.3.4 Power of Substitutes
3.2.3.5 Intensity of Rivalry
3.2.4 Summary of Industry Analysis
3.3 Industry Driving Forces
3.3.1 Brief Summary of 3.1 and 3.2
3.3.2 Industry Driving Forces
3.4 Competition Analysis
3.4.1 Industry Competitors
3.4.2 Rivals Anticipated Strategic Moves
3.4.3 Summary of Competitive Analysis
3.4.4 Industry Key Success Factors
MGMT6359 Capstone Project
[Section 2] [Should be included in both individual and team projects]
- Internal Analysis
4.1 Organizational Analysis
4.1.1 Corporate Visions and Mission
4.1.2 Products and Services
4.1.3 Leadership
4.1.4 Organizational Culture
4.1.5 Current Organizational Structure
4.1.6 Current Corporate and Business Strategies
4.1.7 Summary of Organizational Analysis
4.2 Analysis of Firm Resources, Capabilities, and Value Chain
4.2.1 Tangible Resources
4.2.2 Intangible Resources
4.2.3 Capabilities
4.2.4 Core Competencies and Sustainable Advantages
4.2.5 Value Chain Analysis
4.2.6 Summary of Firm Resources, Capabilities, and Value Chain
4.3 Financial Analysis
4.3.1 Valuation Analysis
4.3.2 Growth Analysis
4.3.3 Profitability Analysis
4.3.4 Financial Strength Analysis
4.3.5 Management Efficiency Analysis
4.3.6 Summary of Financial Analysis
[Section 3] [Should be included in both individual and team projects]
- Strategic Issues Analysis
5.1 Critical Challenges
5.2 Resources and Capabilities
5.3 Dynamic SWOT Analyses
5.4 Summary: The Most Critical Issue Identified
MGMT6359 Capstone Project
[Section 4] [Should be included in team project only]
- Recommendations
6.1 Recommendation One
6.1.1 Goal and Project objectives
6.1.2 Action Plans
6.1.3 Deliverables
6.1.4 Milestones
6.1.5 Resources needed
6.1.6 Technical requirements
6.1.7 Budgeting
6.1.8 Feedback Mechanism
6.2 Risk Assessments and Contingency Plans
6.3 Limits and exclusions
6.4 Long-term Effects
- References [Should be included in both individual and team projects]
- Appendix [Should be included in both individual and team projects]
MGMT6359 Capstone Project
[Note: Your final submissions should include a cover page and the table of content]
[1] MLA format is acceptable too. Here is a guide for MLA format: https://owl.english.purdue.edu/owl/resource/747/01/
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