Visitation

The disasters includes the bushfires that can lead to the diversion of the tourist visitation for the unaffected areas. Here, the smooth process is for the better responders, operators and the tourism industry and the economy. The information system is consideration with the booking on the wider regions as the risks tends to increase with time. The safeguarding factors includes the financial health of the tourism that directly impact the reduction of the disasters and then supporting the recovery through affected business and the schemes of the compensation. It includes the research for the geographical location and the distance from the fires with reflections on the coverage of media (Cameron et al., 2009).

Product Offering

The global media availability includes the formation of the negative perceptions with handling the disaster affected destination. There are tourism products where there are regions hit by the disasters with the major issues related to the marketability. The focus is on the national parks in Victoria with the nature based tourism product with the widespread news that includes the popular natural attractions with region’s scenic natural resources. There are compensatory attitude of the consumers that claims about the negative product attribute which are relevant to the multifaceted product of tourism (Engel et al, 2013).

Market planning

The research highlights about the case of the tourism market behavioral responses with advocating about the destination marketers which can generally respond to the events which are disastrous. The tourism destination marketers are found to be critical for success with sum of beliefs, ideas and the impression. From the marketing perspectives, there are information sources like the mass media which are viewed for the external stimulus that tend to influence the formation of image. The generation of the awareness includes the extent of the disastrous events about the destination. The impact can easily be moderated with time and the media global availability. Hence, there are examples related to the results of the downturn in the arrival of the tourists

Tourism Strategy Adjustment

There have been. Marketing strategy adjustments with promoting Victorian fire which has affected the destinations like Grampian fire in 2006/7 that has been focusing on the beauty or the regenerating landscape. Hence, the marketing message is mainly for handling the leverage for the public with the regrowth in the areas which are burnt mainly. The current research includes the market strategy with promoting the destination that is considered to be crisis (McLennan et al., 2012).

Government Investment and Support

As per the investigation, there have been increased natural and the man-made disasters that have a major effect of the tourism industry that leads to the weakening or the negative images of the destination. The image perceptions are currently determined for the tourism market where the participants are also asked to feel about Gippsland as the destination of tourism. It includes the scenic and the accessible range of the activity. The Regional Victorian is considered to be holding the consistent approach with the nature based tourism product with the natural attractions. The research includes how the concern of Gippsland DMO includes the wake of the bushfires which includes the risks of the tourist market that is associated to the visiting of the destinations and how safe they are perceived to be.

Key Learning in relation to tourism

The relation to the tourism includes the polarization with the regional responses and the proximity to the fires (Sentin et al, 2012). They are considered to be displaying a major degree of reluctance. The motives are defined for the fire affected region with Victoria being motivated for the Sydney participants working on the regionalization of the events. The aim is to focus on the group sessions for the responses of 2009 bushfires. Hence, there are focusing on the destination images with the finding of the devastating impact of the disaster with the Gippsland tourism industry. The implications are for the media coverage for the disastrous events with the major impact on the destination perception.

Recommendations

There is a need to focus on the destination marketers with the concise information which is related to the exact locality with the disaster affected and then remaining honest in communication. There might be increased distance from the distance which is from the disaster that is affecting the destination. Hence, the events can also lead to the suffering the negative consequence with major issues related to the planning to communicate and then handle the market overseas. It is important to ensure about the specific towns and how they encourage the media with reporting about the disasters and the other fires.

Conclusion

The future research includes the affirming of the findings with the research through effective marketing communication and how it is able to work on the crisis or the disaster with the marketing communication strategy which ensures the proactive and prepared costs response. There have been intentions to travel with the industry suffering from the financial loss in the 2009 bushfires. Hence, the cancellations and the decline are considered to be the major symptom of the financial loss. Hence, the examination is based on the services.

References

Cameron, P. A., Mitra, B., Fitzgerald, M., Scheinkestel, C. D., Stripp, A., Batey, C., … & Wasiak, J. (2009). Black Saturday: the immediate impact of the February 2009 bushfires in Victoria, Australia. Medical Journal of Australia, 191(1), 11-16.

Cruz, M. G., Sullivan, A. L., Gould, J. S., Sims, N. C., Bannister, A. J., Hollis, J. J., & Hurley, R. J. (2012). Anatomy of a catastrophic wildfire: the Black Saturday Kilmore East fire in Victoria, Australia. Forest Ecology and Management, 284, 269-285.

Engel, C. B., Lane, T. P., Reeder, M. J., & Rezny, M. (2013). The meteorology of Black Saturday. Quarterly Journal of the Royal Meteorological Society, 139(672), 585-599.

McLennan, B. J., & Handmer, J. (2012). Reframing responsibility-sharing for bushfire risk management in Australia after Black Saturday. Environmental Hazards, 11(1), 1-15.

Santín, C., Doerr, S. H., Shakesby, R. A., Bryant, R., Sheridan, G. J., Lane, P. N., … & Bell, T. L. (2012). Carbon loads, forms and sequestration potential within ash deposits produced by wildfire: new insights from the 2009 ‘Black Saturday’fires, Australia. European Journal of Forest Research, 131(4), 1245-1253.