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Case Write Up Assignment
During the term you are required to prepare written analyses of three of the cases we will discuss in class. Two of the cases will be analyzed in your groups and a group write up handed in. The remaining case will be done on an individual basis. I will assign you to a group by the end of the second week of class. Group size will depend on the number of students in the class but will normally consist of four students.
The analyses will be no more than five word processed pages long (roughly 2000 words) plus appendices and will be due prior to the start of class on the following dates:
- The Fashion Channel (group case) October 26, 2020
- Lady Gaga (group case) November 16, 2020
- MacKenzie and Marr Guitars (individual case) December 07, 2020
I am serious about the page limit, I will stop reading after 2,000 words. Each case analysis will be graded and will be worth 10% of your final grade. In total the case assignments will be worth 30% of your final grade in the course. You must hand in all three cases to receive a grade in this assignment.
Case Write Up Assignment
Each analysis should include:
- a company SWOT analysis
- a clearly identified central strategic issue(s) facing the company. Remember to focus on marketing strategy and not the immediate short term problems that might be presented by the case writer. This section should not be more than two or three sentences long.
- a set of clearly identified alternative courses of action that will address the central issue of the case
- a brief analysis of the pros and cons of each of the strategic marketing courses of action that you have identified. Ensure that you use the market research and financial numbers presented in the case effectively. You must analyze the marketing data provided by the case writer. Failure to do so will result in a grade of F.
- your choice of the most appropriate strategic marketing course of action for the firm along with a brief implementation plan.
See the Grading Rubric for cases on the class Moodle site to see how your cases will be graded. Remember to think critically in analyzing these cases. Don’t necessarily accept what the author tells you as absolutely correct and don’t look for the easy or conventional solution. Be creative, find the strategy that gives the company a sustainable, competitive advantage.
Case Write Up Assignment
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