CFPBUS004 Business Communication


London School of Commerce

In association with the University of Suffolk

Course/Programme: Assignment Brief- Business Foundation
Level: 3
Module Title: CFPBUS004 Business Communication
Module Leader: Sarah Gibbons
Assignment title: Assignment 1 – Individual Assessment Marketing Material Assignment 2 – Individual Report
Assignment number:
Weighting: Marketing Material -50%; Individual Report-50%
Date given out: 5th October 2020
Submission date: Assignment 1 – 16th November 2020 Assignment 2 – 21st December 2020
Eligible for late submission (3 working days, with penalty) Yes
Method of submission: X Online only
Online and paper copy
Special instructions for submission (if any): NA
Date for results and feedback: Component 1 – Component 2
Employability skills assessed: Business Communication Skills
Learning outcomes assessed: As indicated in assignments tasks
Assignment Mark (Assessment marks are subject to ratification at the Assessment Board. These comments and marks are to give feedback on module work and are for guidance only until they are confirmed. ) Late Submission Penalties (X if appropriate)
Capped at 40% 100%
Up 72 hours late X
Over 72 hours late
TASK DESCRIPTION – Assignment 1 (50%)

Assessment 1 –Individual Assessment Marketing Material (Total 600 words)

50% weighting – Marked out of 100.

You are the Director of LearnEnglishUK an English language school based in London and Manchester with over 1000 international students attending throughout the year. However, students have been complaining and many do not return. Some of the issues include the following:

Both schools have very central locations however they are situated on busy streets with a lot of passing traffic. During the summer when the windows are open the students have problems hearing the teacher.

Also, because the buildings are old and do not have proper insulation, during the winter the students complain that they are cold and cannot focus on the lesson.

An additional problem is the weak Wi-Fi signal which means that students are not able to face-time with family and friends back home.

The students also felt there should be more cultural activities organised by the school to help them integrate better into British society and feel less homesick.

You decide to invest money on improving the services of LearnEnglishUK. You decide to send flyers to all the students you have on the database to reassure them that LearnEnglishUK acknowledges their concerns and is doing its best to provide acceptable solutions.

TASK

Prepare a two-page flyer and separate accompanying notes to support the ideas on the flyer. The flyer should provide images and text relevant to the company. The accompanying notes should be a separate section and not exceed 500 words. Please provide references.

In your flyer and notes, you should highlight:

  • Common challenges and barriers to effective communication
  • Effective strategies for overcoming communication barriers
  • The importance of cultural awareness

Marks will be awarded for achieving the learning outcomes and your ability to provide a well-designed flyer and notes. This assignment addresses the learning objectives below:

Common Assessment Criteria Applied Marks available
Common challenges and barriers to effective communication 30
Effective strategies for overcoming communication barriers 30
The importance of cultural awareness 20
Flyer format and quality of notes 20
TASK DESCRIPTION – Assignment 2 (50%)

Assessment 2 – Individual Report (1500 words maximum)

50% weighting. Marked out of 100%

You recently held a meeting for all staff members at LearnEnglishUK to discuss the recent improvements.

TASK

You need to submit a follow-up report with details on the student complaints and the measures taken by LearnEnglishUK to overcome them.

In your report, you should answer the following questions:

  • Discuss some general theories of organisational communication
  • Evaluate the barriers of communication at LearnEnglishUK
  • Outline company strategies to overcome these barriers

Marks will be awarded for achieving the learning outcomes and your ability to provide a well written report. This assignment addresses the learning objectives below:

Common Assessment Criteria Applied  Marks available 
Discussion on general theories of organisational communication 25
Evaluate the barriers of communication at LearnEnglishUK 25 
Outline company strategies to overcome these barriers 25
Use of academic writing  15 
Quality of referencing  10

Report Structure:

Ensure that the report has the following structure and contains the details outlined:

  • Abstract
  • Table of contents
  • Introduction
  • Analysis and discussion of all questions
  • Recommendations
  • Conclusion
  • Reference List
Maximum LENGTH 1500 words
FORMATTING AND LAYOUT

Please note the following when completing your written assignments:

  1. Writing: Written in English in an appropriate business style.
  2. Focus: Focus only on the tasks set in the assignment.
  3. Document format: 1. Flyers and notes 2. Report
  4. Provide a clear title, course, and ID number on a cover sheet.
  5. Provide a bibliography using Harvard referencing throughout.
  6. Research: Research should use reliable and relevant sources of information e.g. academic books and journals that have been peer reviewed. The research should be extensive.

These assignments address the following Learning Outcomes:

  • LO1 – Describe and analyse the purposes and principles behind different forms of organisational communication
  • LO2 – Identify common challenges and barriers to effective communication
  • LO3 – Devise and develop strategies for overcoming communication barriers
  • LO4 – Apply principles of effective communication to enhance practice
  • LO5 – Evaluate the communication practices of themselves and others
  • LO6 – Demonstrate awareness of cultural influences on communication and negotiation

Assessment Criteria:

Marks Awarded (70%+) (60-69%) (50-59%) (40-49%) (30-39%)
LO1: Describe and analyse the purposes and principles behind different forms of organisational communication. TASK 2
The work identifies and analyses a wide selection of theories of organisational communication. The work identifies and provides some analysis theories of organisational communication.

The work identifies some theories of organisational communication but there is limited analysis. The work demonstrates a basic understanding of the theories of organisational communication despite some misunderstanding and superficial analysis.

There is little evidence of any research and poor understanding of basic forms of organisational communication.

LO2: Identify common challenges to effective communication. TASK 1 The work identifies a wide range of communication challenges and barriers which are relevant to this organisation. The work effectively demonstrates how the chosen theories and concepts relate to the specific context of this assignment.
The work identifies a range of communication challenges and barriers which are mostly relevant to this organisation. The work mostly demonstrates how the chosen theories and concepts relate to the specific context of this assignment.
The work identifies a range of communication challenges and barriers but does not always demonstrate their relevance to this organisation. The chosen theories and concepts are not sufficiently related to the specific context of this assignment.
The work identifies a few communication challenges and barriers, but they are very generic and are not relevant to the specific context of this assignment.
The work identifies a few challenges or barriers, but the material is mostly irrelevant and there are significant errors or omissions.
LO3: Devise and develop strategies for overcoming communication barriers. TASK 1 The work develops a wide range of workable and practical strategies for overcoming the identified communication barriers. The arguments are logical and thorough and show competent interpretation. The work develops a range of workable and practical strategies for overcoming the identified communication barriers. The arguments are mostly relevant and logical.
The work develops some strategies for overcoming a range of identified communication barriers. The strategies are mostly generic and not directly relevant to this organisation.
The work develops a few strategies for overcoming a limited range of identified communication barriers. They are very generic and not particularly relevant to this organisation.
The work identifies a few strategies, but the material is mostly irrelevant and there are significant misunderstandings or omissions.
LO4: Apply principles of effective communication to enhance their practice. TASK2
The work includes practical and workable recommendations to improve communication practices, and these are related to the context of this assignment. The work includes some practical and workable recommendations to improve communication practices and mostly relates these to the context of this assignment.
The work has a few workable recommendations to improve communication practices, but these are very general and do not relate to the context of this assignment.
The recommendations provided have little relevance to the context of this assignment. There are some misunderstandings.
There is little evidence of any research into effective communication to enhance practice.
LO5: Evaluate the communication practices of themselves and others TASK 2
The work provides an insightful and critical analysis of weaknesses in terms of communication. These are clearly related to the specific issues that are relevant to this assignment.
The work provides some critical analysis of weaknesses in terms of communication and partly relates these to the specific issues that are relevant to this assignment.
The work provides limited analysis of weaknesses in terms of communication. These are very generic and there is little relevance to the issues that are relevant to this assignment.
The work is mostly descriptive and lacks analysis of weaknesses in terms of communication. The suggestions are very generic with no relevance to this assignment.
A poor attempt at evaluation of communication weakness which has little detail or relevance.
LO6: Demonstrate awareness of cultural influences on communication
TASK 1
The work demonstrates strong and insightful awareness of cultural influences on communication and provides a broad range of examples which are relevant to the organisation.
The work demonstrates competent awareness of cultural influences on communication and provides at least a few examples that are relevant to this organisation
The work demonstrates some awareness of cultural influences on communication and provides a few examples. The examples are mostly generic and not necessarily relevant to this organisation. Some misunderstanding may be evident.

The work demonstrates some limited awareness of cultural influences on communication and provides at least one relevant example. Understanding may be limited or slightly inaccurate.
The work shows very limited evidence of cultural awareness and there are significant misunderstandings or omissions.
Poster format and quality of notes TASK 1 The work provides a well-designed two-page flyer which effectively combines relevant images and text to convey a powerful message. Notes are provided on a separate page which develop and strengthen the message and address the LOs. No introduction or conclusion are necessary, but notes must be clearly presented, coherent and logical.
The work provides a relatively well designed two-page flyer which combines mostly relevant images and text to convey its message. Notes are provided on a separate page which mostly develop the message and address the LOs. No introduction or conclusion are necessary, but notes must be clearly presented and mostly coherent and logical.
The work provides a two-page flyer which combines some relevant images and text. There may be too much text on the actual poster, too few images or some problems with design. Notes are provided and partly address the LOs, but they are mostly generic and not necessarily relevant to this organisation. Notes may not always be coherent or logical.
The work provides a one or two-page flyer which has insufficient or irrelevant images and text. There may be too much text on the actual poster, too few images or some other problem with design. Notes are provided on a separate page but are mostly insufficient or irrelevant.
The work attempts to provide a flyer however there are problems with the design which may include too few images or too little or too much text on the actual poster. Insufficient notes are provided on a separate page or due to misunderstanding are on the actual poster. Alternatively, the poster may be very well designed but notes are not provided.
Use of academic writing  TASK 2 The work shows competent interpretation and analysis. There is a high level of academic writing throughout and the report is highly readable and well-structured.
The work shows some competent interpretation and analysis. There is a good level of academic writing throughout and the report communicates effectively, with only minor lapses.
The work shows some competent interpretation and analysis. There is a good attempt at academic writing though with some omissions. The report communicates relatively effectively but with some lapses. The English is not sufficiently academic, and the report structure needs improvement.
The writing style is not academic. There is little attempt to follow the structure of a report.
Quality of referencing TASK 2 The work utilizes a very expansive range of sources and theorists which are relevant to the task and organises material effectively. Harvard referencing is correctly applied throughout.
The work utilizes a good range of sources and theorists which are relevant to the task and mostly organises material effectively. Harvard referencing is correctly applied through with occasional exceptions.
The work utilizes a range of sources and theorists which are mostly relevant to the task and shows some organisation. Harvard referencing is mostly applied correctly though errors occur.
The work provides some evidence of a few sources and theorists though relevance to the task is limited and the material is not well organised. Harvard referencing may be attempted but there are frequent errors.
There is little evidence of sources and Harvard referencing is not attempted.

INDICATIVE PERFORMANCE INDICATORS (for reference)

An outstanding Distinction 90 – 100 Work which fulfils all the criteria of the grade below, but at an exceptional standard.
A very strong distinction 80 – 89 Work of distinguished quality which is based on a rigorous and broad knowledge base, and demonstrating sustained ability to analyse, synthesise, evaluate and interpret concepts, principles and data within field of study, using defined principles, techniques and/or standard formats and applications. This will form the basis for the development of sound arguments and judgements appropriate to the field of study/ assessment task. There will be strong evidence of competence across a range of specialised skills, using them to plan, develop and evaluate problem solving strategies, and of the capability to operate autonomously and self-evaluate with guidance in varied structured contexts. Outputs will be communicated effectively, accurately and reliably.
A clear Distinction 71 – 79 Work of very good quality which displays most but not all of the criteria for the grade above.
A Distinction 70 Work of highly commendable quality which clearly fulfils the criteria for the grade below, but shows a greater degree of capability in relevant intellectual/subject/key skills.
A very strong Merit 67 – 69 Work of commendable quality based on a strong factual/conceptual knowledge base for the field of study, including an assured grasp of concepts and principles, together with effective deployment of skills relevant to the discipline and assessment task. There will be clear evidence of analysis, synthesis, evaluation and application, and the ability to work effectively within defined guidelines to meet defined objectives. There will be consistent evidence of capability in all relevant subject based and key skills, including the ability to self-evaluate and work autonomously under guidance and to use effectively specified standard techniques in appropriate contexts.
A strong merit 64 – 66 Work of good quality which contains most, but not all of the characteristics of the grade above.
A clear Merit 61 – 63 Work which clearly fulfils all the criteria of the grade below, but shows a greater degree of capability in relevant intellectual/subject/key skills.
Merit 60 Work of sound quality based on a firm factual/ conceptual knowledge base for the field of study, demonstrating a good grasp of relevant principles/concepts, together with the ability to organise and communicate effectively. The work may be rather standard, but will be mostly accurate and provide some evidence of the ability to analyse, synthesise, evaluate and apply standard methods/techniques, under guidance. There will be no serious omissions or inaccuracies. There will be good evidence of ability to take responsibility for own learning, to operate with limited autonomy in predictable defined contexts, selecting and using relevant techniques, and to demonstrate competence in relevant key skills.
A very strong Pass 55 – 59 Work of capable quality which contains some of the characteristics of grade above.
A strong Pass 50 – 54 Work of satisfactory quality demonstrating a reliable knowledge base and evidence of developed key skills and/or subject based skills, but containing limited evidence of analysis, synthesis, evaluation or application.
A Pass 41 – 49 Work of broadly satisfactory quality covering adequately the factual and/or conceptual knowledge base of the field of study and appropriately presented and organised, but is primarily descriptive or derivative, with only occasional evidence of analysis, synthesis, evaluation or application. There may be some misunderstanding of key concepts/principles and limitations in the ability to select relevant material or techniques and/or in communication or other relevant skills, so that the work may include some errors, omissions or irrelevancies. There will be evidence of ability to operate with limited autonomy in predictable defined contexts, using standard techniques, and to meet threshold standards in relevant key skills.
A bare Pass 40 Work of bare pass standard demonstrating some familiarity with and grasp of a factual/conceptual knowledge base for the field of study, together with evidence of some ability to employ specialist skills to solve problems within area of study, but only just meeting threshold standards in e.g. evaluation and interpretation of data and information, reasoning and soundness of judgment, communication, application, or quality of outputs. Work may be characterised by some significant errors, omissions or problems, but there will be sufficient evidence of development and competence to operate in specified contexts taking responsibility for the nature and quality of outputs.
A marginal Fail 30 – 39 Work which indicates some evidence of engagement with area of study in relation to acquisition of knowledge and understanding of concepts and principles, and of specialist skills, but which is essentially misinterpreted, and misapplied and/or contains some significant omission or misunderstanding, or otherwise just fails to meet threshold standards in e.g. communication, application or quality of outputs.
A Fail 20 – 29 Work that falls well short of the threshold standards in relation to one or more area of knowledge, intellectual, subject based or key skills. It may address the assessment task to some extent, or include evidence of successful engagement with some of the subject matter, but such satisfactory characteristics will be clearly outweighed by major deficiencies across remaining areas.
A comprehensive Fail 0 – 19 Work of poor quality which is based on only minimal understanding, application or effort. It will offer only very limited evidence of familiarity with knowledge or skills appropriate to the field of study or task and/or demonstrate inadequate capability in key skills essential to the task concerned.
Non-submission/Nil attempt 0 Nothing, or nothing of merit, presented.

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