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What would have been the wider implications of a favourable Supreme Court NFL ruling in other industries like credit card networks and chain restaurants? Explain.
When the 2001 Toyota Prius was introduced in the United States, it was the first mass-produced hybrid gas/electric car in the U.S. market. At the time of its introduction, almost 2,000 cars had been pre-sold at the manufacturer’s suggested retail price (MSRP) of $19,995. Three years later, the 2004 Prius was larger than the original model and featured an upgraded power train, yet the MSRP was still $19,995, and due to growing demand, customers were put on waiting lists to be able to purchase the car. Explain some of the ways you think Toyota may have arrived at the MSRP of $19,995 for the (then) unique 2001 Prius. Why might Toyota have kept the same MSRP for the more advanced and larger 2004 Prius that it had for the original 2001 model, given that demand had significantly increased to the point where customers were put on waiting lists at dealerships?
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