Benefits of Developing a Brand 1


Please write a 3-5 page paper in which you discuss the benefits of developing a brand for a new venture. My suggestion is to choose to discuss an existing brand for an existing competitor to your learning team’s venture. In this way you can analyze just how the competitor built their brand what activities the competitor used to build their brand and what were the immediate benefits of developing the brand.
When discussing branding and the brand function in a new venture pay particular attention to:
Format your paper using APA guidelines. The Cover sheet references page and any visual aids you may use to provide support to your central thesis are NOT included in the page count.
Include a minimum of three (3) peer reviewed sources that you will find in the University’s Library. Sources used must conform to academic rigor. If you do not know if the source you want to use is academically rigorous then please ask.

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