Walmart’s improved social responsibility efforts begin with supply chain
[ad_1]
Walmart’s improved social responsibility efforts begin with supply chain
Walmart notes several supply chain-focused efforts to improve its economic, social and environmental impact in its recently released 2018 Global Responsibility Report, revealing its commitment to meeting consumer expectation and eliminating abuses in the supply chain.
The retailer’s commitment to corporate social responsibility (CSR) could become a key driver for the company’s success.
The company has invested $100 million in programs to help workers advance their careers in retail, and is funding the training for one million farmers at the supplier level. The company also is holding its seafood suppliers to a set of sustainability standards and is working to eliminate unethical labour practices at the supplier level. Besides, Walmart also actively seeks to address problems including human trafficking and unfair labour practices within the supply chain.
As a good neighbour, Walmart strengthens the communities it serves by creating new jobs, collecting billions in states and local taxes, participating on governing boards of community organizations, protecting acres of wildlife habitat, and providing charitable contributions.
One of the reasons why Walmart’s CSR initiative may be successful is because of the company’s top-down approach. As noted in the report, “Business ownership and accountability for ESG (environmental, social and governance) execution starts with the Walmart Board of Directors and leadership engagement, and is embedded throughout our business in the business planning and performance management cycle, our operating policies, organization roles and coordinating mechanisms, project governance, and systems and tools.”
1) Explain how can Walmart generate brand ambassador by collaborating with their internal communication effectively.
2) Can Walmart successfully achieve relationship management objective with the CSR initiative?
3) Suggest, with details, TWO contemporary tactics for Walmart integrated marketing plan.
The post Walmart’s improved social responsibility efforts begin with supply chain appeared first on Versed Writers.
[Button id=”1″]
"96% of our customers have reported a 90% and above score. You might want to place an order with us."
