Assignment 2: Social Marketing and Healthcare


The past decade has seen an enormous surge in social marketing to convey various messages. Social marketing has also been established as an essential health communications tool to promote health initiatives. Social marketing should not be the only tool to communicate information to the general public but to complement the existing practices in place.
This week you will examine the use of social marketing as a communication channel in healthcare.
Review the following website article:
Using the readings for the week the South University Online Library and the Internet create a 15- to 20-slide Microsoft PowerPoint presentation with a separate title and reference slide. Include the following:
In addition include a minimum of five scholarly references in support of your statements. Be sure to support your statements with appropriate examples. Cite all sources using the APA format.

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