Customer Persona and Segment Description Assignment
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Customer Persona and Segment Description Assignment
This assignment will give you the chance to demonstrate your research, and your understanding, of a key
target market group (segment). The information covered should include the following…
● An introduction to the segment/target market group that provides context and a detailed definition of the
segment parameters.
● Properly cited integrated paragraphs that describe this group of customers (segment) using the segmentation
variables as well as describes the market environment using the CRESTD categories discussed in class.
● A conclusion that summarizes your understanding of the segment’s size, impact, membership and values.
Please see attached for more information about assignment description. All sources need to be scholarly and
strong
"96% of our customers have reported a 90% and above score. You might want to place an order with us."
