Advertising or Personal Selling
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Explain the relative emphasis that should be placed on either advertising or personal selling in each of the following situations and why:
A manufacturer of an infusion pump therapy kit for use in hospitals
A hospital offering a nutrition workshop for seniors
An academic medical center offering a helicopter service for trauma cases within a 200-mile radius of the facility. For more information on Advertising or Personal Selling read this: https://en.wikipedia.org/wiki/Personal_selling