International and Entrepreneurial Strategies
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In case you are unable to view the video, here is the URL:
1. Choose and discuss a company or organization that has been successful with developing (or improving) an innovative strategy. It can be one of the companies discussed in the e-textbook, video, or you have familiarity within or outside the classroom.
2. Chapter 9 outlines three contextual factors regarding innovation and imitation: Capacity for profit capture, complementary assets, and fast-moving arenas. Which one of these three does your company align with and why?
3. Based upon the video, the textbook, and your own experience, how can the company or organization you chose improve upon their current innovation and/or entrepreneurship? For more information on International and Entrepreneurial Strategies read this: https://en.wikipedia.org/wiki/International_business_strategy