Question 11 A few years after entering the market, and with significant sales growth, Happy Frogs has now saturated the market. Hoppy Frogs is still being used and is still relevant in the app game market, but it is looking for new ways to expand its market to increase sales once again. What stage of the product life cycle is Hoppy Frogs now? O Growth Decline Introductory Maturity Moving to another question will save this response Question 12 List and define each of the “4Ps” in the Marketing Mix. This means you should explain each of the 4Ps listed. For the toolbar, press ALT+F10 (PC) or ALT+FN+F10 (Mac). TT TT Paragraph Arial v 3 (12pt) V . E T. . %DOQE T’ T, 22 – – O fx Mashups – 1 6 © © HTML CSS Path: > A Moving to another question will save this response. Question 13 What is the accounting equation? State the equation and why it is important. T. For the toolbar, press ALT+F10 (PC) or ALT+FN+F10 (Mac). T T TT Paragraph Arial 3 (12pt) – E. %DO Q E ST TEST- O fc Mashups, a © © 22 Question 14 Spaints Sver You show up for a job interview for a management position, and the person interviewing you asks you how old you are, even though the position does not require a certain age level in general, this question is discriminatory in nature, and should not be asked during an interview True False Question 15 As stated in the text, what is the 80/20 principle regarding business customers and why is it important? For the toolbar, press ALT+F10 (PC) or ALT+FN+F10 (Mac). TT TT Paragraph Arial 3 (12pt) * DO QEEST TOT — O fx Mashups · T « © ® L 180 w in W ess Path:p Question 16 Dunkin’ Donuts uses advertising when it tells people that “hard-working people prefer their coffee over the high-priced Starbucks. O a informative Ob.corporate Occomparative O d. reminder-oriented U JUVE LITS Tesponse. Question 17 Explain the importance quality control and provide an example. For the toolbar, press ALT+F10 (PC) or ALT+FN+F10 (Mac). T T T F Paragraph v Arial 3 (12pt) %DOQ oEEIES T* T: 25 O fx Mashups – 1 « © I . Path:p Question 18 Autocratic leaders have all of the following characteristics EXCEPT O a. decisions are made by the manager with little to no consultation from subordinates Ob.employees are closely supervised O c. concentration of power with the manager O d. two-way communication Question 19 As part of the Samuel Adams Brewery tour in Boston, MA, the company provides a free tasting of a beer the brewery has created that is not yet out on the market to survey observe and collect feedback on what potential customers think about this new beer before determining it should be distributed. This type of marketing research is best described as Primary data None of the above Secondary data Question 20 Being from Massachusetts, Professor Hannah Welser loves Dunkin Donuts offee. In fact, the loves Dunkin Donuts coffee so much that she will for a Dunkin Donuts location she is on conos out of her way in her commute to the school to get Dunkin Donuts rather than Starbucks, and only buys Dunkin Donuts brand coffee beans for making coffee at her home. This Dunkin Donutss on is best described as the ultimate degree of brand loyalty
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