Explain the Relationship Between Company “Values” and “Ethics & Social Responsibility
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Instructions
Write about SAMSUNG COMPANY in your words
- Brand Identity:
- Present the company.
- List the vision, mission and values.
- Explain the relationship between company “values” and “ethics & social responsibility”.
- Explain how the company demonstrates its corporate social responsibility (projects, donations, environment, etc.)
- Promotion Mix
- Choose one product that was recently launched by the company: What is the product? And who are the target market of that particular product? (10 points)
- How did the company communicate product launch and product information to their target market and the promotion mix used? (40 points- 10 points for each example of communication tool explained)
TYPED ANSWER PLEASE
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