Identify and Describe how Companies can Develop new and Innovative Products that Satisfy Customers
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Instructions
Rapid change in technology worldwide greatly influences the lifestyle of people across several cultures. As Economists are struggling to explain the changing tastes and preferences of consumers, Markers are also wondering how to satisfy the curiosity of their customers with innovative products and services. As an astute Marketing Practitioner, identify and describe how companies can develop new and innovative products that do not only satisfy customers but also strengthens competitive position of companies.
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