Make a SWOT analysis for Rolex

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Instructions

1. Make a SWOT analysis for Rolex. 2. Which screening criteria would you recommend Rolex to use in its future IMS (international market selection) process? 3. What would be your suggestion for ranking of the four presented markets (China, USA, Germany and UK), regarding use of future Rolex marketing resources? 4. Is the future for Rolex the online or offline business model? 5. Discuss the two strategies and draw a conclusion with respect to Rolex.

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