Promotion and Pricing Strategies
Using the business from the assignment, Feasibility Analysis, write a 2-3 page paper in which you:
Identify its primary target market.
Specify three methods you will use to research customer needs and wants.
Describe the marketing mix: a) product, b) pricing strategy, c) promotion, and d) placement or distribution.
Create a one-year advertising budget and plan that incorporates the use of various advertising media and publicity.
Include at least two references outside the textbook.
"96% of our customers have reported a 90% and above score. You might want to place an order with us."
