analyse the customer segment | My Assignment Tutor


Slide 1 Title Slide Slide 2 Introduction In the modern competitive business world, it is necessary for any small, medium or large business enterprise to gain a considerable idea about the customer base and market in which it operates and ensure suitable ways to enhance the business operationThe aim of the presentation is to analyse the customer segment and value proposition of Collide wholefoods and to provide proper recommendations for enhancing the effectiveness of the business unitThe following slides focus on the business venture, the marketplace in which it operates, the value proposition and customer value alongside the three possible recommendations In the modern competitive business world, it is necessary for any small, medium or large business enterprise to gain a considerable idea about the customer base and market in which it operates and ensure suitable ways to enhance the business operation (Cambra-Fierro et al. 2021). The aim of the presentation is to analyse the customer segment and value proposition of Collide wholefoods and to provide proper recommendations for enhancing the effectiveness of the business unit. The following slides focus on the business venture, the marketplace in which it operates, the value proposition and customer value alongside the three possible recommendations which can be provided to the concern, followed by a conclusion. Slide 3 About the business – Collide wholefoods Collide Wholefoods is a Tasmania-based small-medium enterpriseThe company believes in sustainable living for all its stakeholdersThe business majorly focuses on quality over quantityThe company focuses on producing fresh products in small batches which can provide the customers with a wholesome and rich experience without any form of preservativesThe company also believes in using less amount of plastic for their storage and delivery process, making the company environmental-friendly Collide Wholefoods is a Tasmania-based small-medium enterprise (SME) which believes in sustainable living for all its stakeholders. The business majorly focuses on quality over quantity and makes sure to spread this morale into all type of their stakeholders, including the customer base (Collide Wholefoods, 2021). The company focuses on producing fresh products in small batches which can provide the customers with a wholesome and rich experience without any form of preservatives. The company also believes in using less amount of plastic for their storage and delivery process, making the company environmental-friendly (Collide Wholefoods, 2021). Slide 4 Awareness of the business and marketplace of Collide wholefoods The interview conducted aimed to focus on the values, aims, works and other aspects of the company in the Tasmanian marketAssessed the ways in which Collide Wholefoods can provide the required amount of value to the customer baseThe interview has been conducted with the founders of the company, Millie and MattBoth of them provided a deep insight into the requirement of Collide Wholesome in the Tasmanian marketThe company focused on the concept of healthy living which has been missing from the Australian food market The interview conducted aimed to focus on the values, aims, works and other aspects of the company in the Tasmanian market. The interview, through the questions also assessed the ways in which Collide Wholefoods can provide the required amount of value to the customer base in the market. The interview has been conducted with the founders of the company, Millie and Matt, who provided a deep insight into the requirement of the company in the Tasmanian market. They stated that the company focused on the concept of healthy living which has been missing from the Australian food market due to the ongoing prevalence of the different types of fast-food chains. Slide 5 Awareness of the business and marketplace of Collide wholefoods The owners of Collide Wholefoods aimed to attract the customers base who are interested in healthy livingThey focused on a customer base that cared for the environment and wanted to reduce the use of plastic productsThe major aim has been to provide quality food products with wholesome nutrition to the people The owners of Collide Wholefoods aimed to attract the customers base who are interested in healthy living and wanted to consume wholesome food which can be both full with nutrients and delicious at the same time. Also, they focused on a customer base that cared for the environment and wanted to reduce the use of plastic products to a major extent. The major aim has been to provide quality food products with wholesome nutrition to the people who are tired of all fast-food chains, as the demand for good quality and healthy food items are on a surge in the Tasmanian market. Hence, the awareness of business and marketplace of Collide Wholefoods has been extremely high as they understand the market demand and follow the customer requirements. Slide 6 Value Proposition of Collide wholefoods In the case of Collide Wholefoods, the company’s healthy and nutritious food items packed with wholesome goodness are its major value proposition items which makes it different from its competitorsThe company’s outlook to use fewer plastic items and encouragement of sustainable living also act as a major value proposition as provided by the company The value proposition is a set of value map which the business owners provide to the customers describing the unique products and services which the venture offers, making the organization different from their competitors in the market (Payne, Frow and Eggert 2017). In the case of Collide Wholefoods, the company’s healthy and nutritious food items packed with wholesome goodness are its major value proposition items which makes it different from its competitors. Also, the company’s outlook to use fewer plastic items and encouragement of sustainable living also act as a major value proposition as provided by the company. Slide 7 Customer Segments of Collide wholefoods In the case of Collide Wholefoods, the major customer base are those people who opt for sustainable living through the consumption of healthy food items and refusing the use of plastic for their daily useThe major customer base of Collide Wholefood are also those people who are interested in making better consumer decisions by shifting to wholesome food with ample nutrition value Customer segment analysis is one of the most essential media of any enterprise to analyse the major groups of people which they attract, based on the common needs, behaviours and desires (Johnson, Redlbacher and Schaltegger, 2018). In the case of Collide Wholefoods, the major customer base are those people who opt for sustainable living through the consumption of healthy food items and refusing the use of plastic for their daily use. Also, the major customer base of Collide Wholefood are also those people who are interested in making better consumer decisions by shifting to wholesome food with ample nutrition value. Slide 8 Recommendations The first recommendation which can be provided to the management of Collide Wholesome food is related to a clear value proposition which is needed for the growth of the company in the Tasmanian marketA proper set of product list should be introduced and delivery of the value proposition should be direct and meaningful to ensure proper growth of the company in the market The first recommendation which can be provided to the management of Collide Wholesome food is related to a clear value proposition which is needed for the growth of the company in the Tasmanian market. The company, in its website, has not stated clearly any type of products and services which it offers to the customer base. There is no clear segmentation of the product line for which it becomes difficult for the new customers to understand the company offerings. Hence, a proper set of product list should be introduced and delivery of the value proposition should be direct and meaningful to ensure proper growth of the company in the market. Slide 9 Recommendations There is proper room for development for the website as the website lacks proper information about each of the products which the venture offersA slogan or even some basic copywriting changes can be useful for the development of the webpage, helping the venture to attract more customer base The second recommendation which can be provided to the management of Collide Wholesome food is related to the development of the website of the company. It can be seen from the website analysis that there is proper room for development for the website as the website lacks proper information about each of the products which the venture offers. A slogan or even some basic copywriting changes can be useful for the development of the webpage, helping the venture to attract more customer base. Slide 10 Recommendations The third recommendation which can be provided to the management of Collide Wholefood is related to the analysis of the customer baseThe company can resort to organic or gluten-free or even vegan tagline in their product line which can attract a proper level of customer base The third recommendation which can be provided to the management of Collide Wholefood is related to the analysis of the customer base who can be a part of the company’s target customers. It can be seen that new customer can face considerable number of problems in understanding the product line of the company which can be an issue in attracting customers. The company can resort to organic or gluten-free or even vegan tagline in their product line which can attract a proper level of customer base. Slide 11 Conclusion From the analysis of the presentation slides, it can be stated that Collide Wholefood provides wholesome healthy food to the customer base who are interested in healthy eating which can provide them with a proper lifestyleRecommendations related to website development, product improvement and clear value proposition can be provided to the company’s management for the betterment of the venture in the future The presentation aimed to analyse the customer segment and value proposition of Collide wholefoods and to provide proper recommendations for enhancing the effectiveness of the business unit. From the analysis of the presentation slides, it can be stated that Collide Wholefood provides wholesome healthy food to the customer base who are interested in healthy eating which can provide them with a proper lifestyle. Also, the company aims to reduce plastic wastage from their production. Recommendations related to website development, product improvement and clear value proposition can be provided to the company’s management for the betterment of the venture in the future. Slide 12 Reference List Collide Wholefood, 2021. Home [online] Accessed on 12 May 2021, available at https://collidewholefoods.com.au/#store Payne, A., Frow, P. and Eggert, A., 2017. The customer value proposition: evolution, development, and application in marketing. Journal of the Academy of Marketing Science, 45(4), pp.467-489. Johnson, M., Redlbacher, F. and Schaltegger, S., 2018. Stakeholder engagement for corporate sustainability: A comparative analysis of B2C and B2B companies. Corporate Social Responsibility and Environmental Management, 25(4), pp.659-673. Cambra-Fierro, J., Gao, L.X., Melero-Polo, I. and Trifu, A., 2021. How do firms handle variability in customer experience? A dynamic approach to better understanding customer retention. Journal of Retailing and Consumer Services, 61, p.102578.

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