E-Commerce Plan – Report and Presentation
[ad_1]TBUS610 eCommerce
S1 2021
Assessment: Group E-Commerce Plan – Report and Presentation
Total Marks: 35% – Report (25%) and Presentation (10%)
Due Date: Monday 7 June 2021 by 11.55pm. (in Week 11)
Submission type:
Report: Submit via Turnitin. Report 2,500 words maximum +/- 10%, excluding appendices and references.
Presentation. Submit via Turnitin. 10 minutes per group. Max. of 10 slides– Present “live” on Zoom.
Task Overview:
This assignment requires your group to apply the learning from Weeks 1-10 in the development of an e-Commerce plan for an existing organisation. You may work on an organisation of your choice, but you must ensure that you have access to the information required to develop an e-Commerce Plan. Please consult with your Lecturer about the appropriateness of this choice. Your submission will be in two parts – a 2,500 Plan (worth 20%) and a group presentation (10% and a max. 10 minutes per group).
Marking criteria:
Refer to the Marking Rubric in Moodle.
Preparation/Instructions:
A. Getting started
Students will form groups of 4 or 5.
Student’s that have not formed a group will be allocated a group by the Lecturer.
The group selects an organisation to develop an eCommerce Plan.
B. Report Content:
Note that the focus is on the development and implementation of the eCommerce Plan – it is not a review of an organisation’s e-commerce capabilities.
E-Commerce Report Structure:
Table of Contents
- Introduction – explain what your plan is all about
- Background – provide a brief summary of the new / improved eBusiness initiative / the product or service / the organisation.
- Analysis
- Industry, Market (buyers) and competitor (2 or 3)
- Positioning, Value Proposition, Key Segments.
- E-Business Model: current and what is being proposed
- Action Plans and Recommendations
- Technology infrastructure: eg, Hardware / Software / SaaS
- Security / Payments systems / Customer Service / Logistics
- Digital Marketing / Websites / Mobile / Social Media / SEM – SEO
- Conclusion
- References(use either APA / Harvard Referencing method)
- Appendix
Other / Administration.
- Use examples (and images) to help explain your plan. Don’t describe things – apply the concepts.
• The plan is to be 1.5 spaced (a standard 12-point font should be used).
• Students are expected to maintain an appropriate standard in writing their plan. It should be checked for spelling, consistency and clarity of expression.
- Late submissions. As per TOP policy in the Unit Outline.
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