Case Study 2: Improving E-Mail Marketing Response

What is lorem ipsum? | Education homework helpJune 8, 2021

Due Week 8 and worth 160 points
Readthe following case study.
Acompany wishes to improve its e-mail marketing process, as measured by anincrease in the response rate to e-mail advertisements. The company has decidedto study the process by evaluating all combinations of two (2) options of thethree (3) key factors: E-Mail Heading (Detailed, Generic); Email Open (No,Yes); and E-Mail Body (Text, HTML). Each of the combinations in the design wasrepeated on two (2) different occasions. The factors studied and the measuredresponse rates are summarized in the following table. 
Write atwo to three (2-3) page paper in which you:

Use thedata shown in the table to conduct a design of experiment (DOE) in order totest cause-and-effect relationships in business processes for the company.
Determinethe graphical display tool (e.g., Interaction Effects Chart, Scatter Chart,etc.) that you would use to present the results of the DOE that you conductedin Question 1. Provide a rationale for your response. 
Recommendthe main actions that the company could take in order to increase the responserate of its e-mail advertising. Provide a rationale for your response.
Proposeone (1) overall strategy for developing a process model for this company thatwill increase the response rate of its e-mail advertising and obtain effectivebusiness process. Provide a rationale for your response. 

Yourassignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12),with one-inch margins on all sides; citations and references must follow APA orschool-specific format. Check with your professor for any additionalinstructions.
Include a cover page containing the title of the assignment, thestudent’s name, the professor’s name, the course title, and the date. The coverpage and the reference page are not included in the required assignment pagelength. 

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