411 unit 7 assignment 1June 23, 2021
Itâ€s common for a top-level manager (i.e., your boss) to watch a single focus group and get excited about something a customer says, and prepare a marketing plan around it. Why do you know this is premature? How would you handle your boss? Explain your answer. Support your answer with research from credible sources. Cite properly in APA (both parenthetical and reference list).
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