Persuasive Argument Project Assignment Instructions
Now it is your turn to use of ethos, pathos, or logos to persuade others to agree with your opinion on a made-up (something created by your own imagination) product or business. This project is a graded assignment and is required for course completion.
Choose one of these projects:
A. Blog post
B. Commercial
C. Printed Advertisement
BEFORE we talk about specific requirements for your chosen Assignment, ALL 3 CHOICES REQUIRE:
Use of at least 1 rhetorical device (Ethos, Pathos, or Logos – Logos is based on logic or reason. Ethos is based on the character, credibility, or reliability of the writer. Pathos, or emotional appeal, appeals to an audience’s needs, values, and emotional sensibilities.)
Correct grammar, spelling, and punctuation, count as part of your grade
For the Blog, you are to write a review of a fictional product or business that you are pretending already exists, but that was not made by you. For the Print Ad (which includes pictures) or the Commercial, you need to advertise a fictional product or business, that you are pretending to have created yourself. (For all options, you must give the product or business a name which you made-up.)
Choice A: Blog post giving your opinion about a made-up product or business
The blog post only works for a made-up product that is not your OWN fictional product/service, it needs to be about a different fake/fictional, product/service. If you want to advertise your own made up/fictional product or service, you need to do the print ad or commercial.
Requires 3 paragraphs (containing at least 4 sentences each)
Example of Blog Post: Sample Blog Post
Paragraph 1 – Introduces your issue, your opinion, and the purpose of your post
Paragraph 2 – Explains why others should agree with you (Using ethos, pathos, and/ or logos)
Paragraph 3 – Summarizes and restates your position and why others should agree with you
Choice B: Commercial for made-up product or business
Create multi-media presentation, such as You tube, Prezi, or Powtoon
Length: Presentation must last 30 seconds – 1 minute
Example of Commercial (Example is missing audio, but project requires audio)
Presentation must include:
Picture of product
Name of product (in writing)
Information about product
Strong visual appeal (to ethos, pathos, and/or logos)
Strong language that appeals to ethos, pathos, and/or logos
Audio to enhance the message (This can be music or voice)
Remember, the purpose of your commercial is to make people want your product.
Choice C: Print Advertisement for made-up product or business
Create a print advertisement, such as a Word document or Power-point
Size: Presentation must take up entire frame of Power-point slide or must take up entire page.
Example of Choice C – Print Advertisement: Sample Print Ad
Presentation must include:
Picture of made-up product
Name of made-up product
Information about made-up product
Strong visual appeal (to ethos, pathos, and/or logos)
Strong language that appeals to ethos, pathos, and/or logos
(This writing does not have to be in complete sentences for the print advertisement.)
Remember, the purpose of your print advertisement is to make people want your product.
You may do any of the options A, B or C. But it must include what is required
"96% of our customers have reported a 90% and above score. You might want to place an order with us."
