Week 4 Discussion Thread: Customer Loyalty, Global Marketing, Branding. Point 100
Week 4 Discussion Thread: Customer Loyalty, Global Marketing, Branding. Point 100
From the list below, choose a subject you would like to research. This will be the topic of your thread:
• Customer loyalty
• Global marketing
• Marketing research
• Branding
DISCUSSION ASSIGNMENT
INSTRUCTIONS
Original Post You will create an original post in response to one of the available topics for each discussion.
Instructions:
•Title your post according to your selected topic.
•In at least 600 words, discuss your topic by addressing the following items:
• Explain the concept of the marketing management topic selected for your paper (Your textbook is a good source for this section).
• Examine at least 1 practical application/example for your topic. This must involve the mention of a specific industry or organization, explained in sufficient detail.
• Formulate a question for classmates about your topic that your classmates will respond to.
• Have a separate heading for each of these 3 sections. Use the headings as highlighted above in bold.
• Use two scholarly sources in addition to the course textbook.
• Use current APA format.