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Class: International Business Communications
First paper
You are in the role of project manager for a coffee franchise global expansion project. You plan to expand into two different countries. The magnitude of the project requires you to prepare for the project kickoff meeting and business negotiations with the project team who are potential partners from Mexico and China. You understand that these cultures are vastly different. They have different business customs, social protocols, and languages, so conducting business with each country requires a customized approach.
To prepare for your first outreach effort with each country, analyze the cultural similarities and differences that exist between the countries and the United States using Geert Hofstede’s Six Cultural Dimensions (link hereand below) as discussed in the assignment notes, chats, etc. Note that the two countries are characterized by collectivism while the United States has an individualist culture.
Once you have done your research, compare and contrast each country according to your findings. Discuss the implications of the relative cultural dimensions based on what you read related to Hofsteds from the web site. How might they impact managing the global expansion project? Remember that you are adapting your approach from a United States point of view. (400-600 words).
This assignment lays the foundation for IP4, where you will apply your findings to forming an effective global team.
Step One:
Visit Geert Hofstede Cultural Dimensions https://www.hofstede-insights.com/product/compare-countries/
Step Two:
Create a country comparison using the United States in first dropdown menu box to see the values for the six cultural dimensions. After selecting the United States, a second country can be chosen in the second dropdown menu box. Keep the United States in the first box and then repeat for each country (Mexico and China) involved in the fast food expansion project to see a comparison of their scores.
Step Three:
Using your findings:

Explain Hofstedeâ€s cultural dimensions.
Using the United States as a basis for comparison, evaluate each country’s similarities and differences relative to the franchise business deployment.
Discuss the implications for your initial communications within each country. For example, what is the impact of collectivism relative to individualism regarding management communication? Use Intellipath, MUSE, Beyond the Book. Live Chats and the CTU Library to help identify cultural characteristics that will be important during your first project meeting with each country.

Second paper
Your coffee franchise cleared for business in both countries (Mexico, and China). You now have to develop your global franchise team and start construction of your restaurants. . You invite all of the players to the headquarters in the United States for a big meeting to explain the project and get to know one another since they represent the global division of your company.
You are concerned with the following two issues. Substantively address each in a two-part paper, applying Beyond the Book, MUSE, Intellipath and library resources to support your reasoning
Part 1: Effective communication with participants

What are the implications of the cultural variables for your communication with the team representative from each country in the face to face meeting?
Address Hallâ€s high and low context regarding verbal and non-verbal communication. The United States is a low context culture, while each country is high context.

Tip: Write at least one substantive paragraph for each country
Video on Hall’s high and Low Context Communication: https://youtu.be/8tIUilYX56E

Part 2: Effective communication among participants

What are examples of barriers and biases in cross-cultural business communications that may impact the effectiveness of communication among the meeting participants and in potential negotiations?
What are some of the issues you should be concerned about regarding verbal and nonverbal communication for this group to avoid misinterpretations and barriers to communication?

Instructions:
Screen Casts for MGM 316 Assignments
This is a Screen Cast produced by one the CTU professors.
It explains how to do the assignment.
You might find it useful
Unit 4 assignment – https://www.youtube.com/watch?v=1MAz1Fw3CSE

 
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