BUSI614: Week 1-Discussion Thread: Various Topics in Marketing Research

BUSI614: Week 1-Discussion Thread: Various Topics in Marketing Research

BUSI614: Week 1- Discussion Thread: Various Topics in Marketing Research

 

Thread:

Choose a topic that you would like to discuss from this list:

  • Marketing research and new product development,
  • Marketing research techniques,
  • The role of marketing research in marketing decision,
  • Conducting marketing research,
  • Successful marketing research endeavors/projects,
  • Marketing research and politics, or
  • Ethical issues in marketing research.

In the first paragraphs, you must discuss the relevant marketing research theory of your topic. Your textbook is a good source and a great starting point for defining the theory behind your topic.

In the next several paragraphs, you must corroborate the central points of your Discussion topic with your research. The inclusion of outside research is mandatory. It is also important to research your topic in order to corroborate the central points of your Discussion thread. In the paragraphs following your introduction, you must corroborate the central points of your Discussion topic with your research. 

In the closing paragraphs, you must discuss and analyze your topic at the level of a graduate school student. Because this is where you will prove what you are thinking, you cannot write this section at the last minute. Do not summarize; you must learn to become a precise analyst. The MBA is a practitioner’s degree that signifies that you can think, analyze, and solve problems and then communicate solutions to business executives effectively and efficiently. 

 

DISCUSSION ASSIGNMENT INSTRUCTIONS
The student will post a thread of at least 500 words with a minimum of 3 citations from academic journals and 2 biblical references in current APA format by 11:59 p.m. (ET) on Thursday of the assigned Module: Week. 

Note: for Discussion: Various Topics in Marketing Research, current/topical research sources must include at least 3 articles from the following type sources: Wall Street Journal (WSJ), 
Fortune Magazine, The Economist, and any marketing or marketing research journals. Biblical references are not required for Discussion: Various Topics in Marketing Research.

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