Fedex Strategy Management Essay

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1. Markets: What markets (industries and geographic markets) the company will pursue in search of a high return on invested capital.

2. Unique Value (why we win with customers): What unique value to offer the customer in those markets (the firm’s value proposition : cost or differentiation).

3. Resources and Capabilities (how we deliver unique value): What resources (e.g., assets, brands, etc.) and capabilities (e.g., processes) will allow the firm to deliver a superior value proposition to customers.

4. Barriers to Imitation: How the company will prevent imitation of its strategy by competitors.

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